Head of Brand, Asset Management

Our client is a global asset manager seeking a Head of Brand to set the brand strategy and lead integrated brand and product campaigns worldwide.

Responsibilities

• Define and deliver the global brand strategy aligned to corporate and commercial objectives
• Set the annual brand and product/commercial campaign roadmap, prioritising by impact and audience
• Own strategic briefs covering objectives, target audiences, key messages and KPIs
• Guard and evolve brand identity (visuals, messaging and tone of voice)
• Translate Sales priorities into effective campaign strategies with measurable outcomes
• Track brand health and campaign effectiveness; turn insight into recommendations
• Monitor market trends, competitors and client perceptions to inform positioning and innovation
• Lead agency partnerships for creative, media and production; secure high quality delivery.
• Oversee advertising asset production, workflows and on time delivery to media partners

Requirements

• Extensive previous brand experience in asset management
• Proven success creating and executing global brand strategies