Head of Brand and Marketing

Job Title: Head of Brand and Marketing
Salary: £60,000 £70,000 per annum
Contract: Full-time, Permanent
Location: Hybrid London office 2 days/week
Closing date: Thursday 10th July 2025
Benefits: 6% pension, health and wellbeing support, work-life balance and cycle to work scheme

We have a rare opportunity for a Head of Brand and Marketing to join Barnardo s, reporting to the Director of Fundraising and Marketing. This is an excellent opportunity to lead a high-performing team and shape the public face of one of the UK s most respected children s charities. You ll drive forward the brand strategy, lead integrated campaigns and ensure reach to diverse communities across the UK.

As part of this exciting role, you will lead a team of brand, marketing, integration, and creative specialists. You ll be responsible for embedding the charity s brand across all touchpoints, delivering impactful campaigns, and managing the paid media strategy. You ll also oversee audience insight and segmentation, support Children s Services marketing, and ensure creative output is innovative, inclusive, and effective.

To be successful as the Head of Brand and Marketing, you will need:

• Substantial experience leading brand and marketing strategy in the commercial sector or within a large charge
• Proven ability to manage high-performing teams and complex project
• Strong understanding of audience insight, paid media, and creative development
• An understanding of the importance of collaboration between marketing and fundraising

If you would like to have an informal discussion, please call Ashby Jenkins.
Ashby Jenkins Recruitment are a specialist charity recruitment agency. We use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector you can read more about our commitment to diversity here.

We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.

If enough applications are received, the charity reserves the right to end the application period sooner.

If you would like to discuss this role with us, please quote the reference 2639AJ