Head of Brand & Content

Job Description - Head of Brand & Content ()

Job Title: Head of Brand & Content

Location: Frimley or London - hybrid and flexible working arrangements. Speak to recruiter for options.

What you'll be doing:

• Leading the development, evolution, and governance of BAE Systems' brand and visual identity, aligning strategy with corporate objectives while managing brand reputation and stakeholder engagement across the organisation.
• Providing central coordination and leadership to ensure consistent, effective implementation of brand and visual identity across all platforms, sectors, and Lines of Business.
• Developing and owning the Group content strategy and calendar, aligning content with business objectives, target audiences, editorial standards, and brand guidelines while coordinating closely with cross functional communications teams.
• Leading end to end content production workflows across multiple formats, ensuring quality, compliance, budget and timelines, while using analytics to optimise performance and drive effective distribution to key stakeholders.
• Building, leading and influencing the Group Brand & Content team and a curated roster of external agencies, setting priorities, defining roles, and fostering collaboration to deliver best in class content and campaign objectives.
• Overseeing content production infrastructure, including creative asset management systems and brand tools, while managing budgets and optimising resources across internal and external teams to maximise impact and efficiency.

Your skills and experiences:

• Expert knowledge of brand and content principles, techniques and skills, with proven experience in content creation and editorial management roles within content marketing.
• High levels of creativity and innovative thinking to develop engaging and effective content.
• Significant experience in implementing and delivering content led marketing campaigns, events, activities to budget, time and quality.
• Strong problem solving abilities, proven track record of identifying innovative solutions and navigating complex, international environments.
• Expert in influencing and persuading through clear, concise communication and diplomacy, skilled at leading and inspiring teams, building relationships with stakeholders.
• Degree and/or relevant professional certificate or equivalent experience.

Benefits:

Competitive pension scheme, employee share plans, extensive range of flexible discounted health, wellbeing and lifestyle benefits, including green car scheme, private health plans and shopping discounts - you may also be eligible for an annual incentive.

Closing Date:

13th February 2026

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

We welcome people from all backgrounds and strive for inclusive recruitment processes. If you have a disability or health condition, speak to your recruiter about reasonable adjustments.

Many BAE Systems roles are subject to security and export control restrictions. All applicants must achieve at least Baseline Personnel Security Standard. Some roles require higher levels of National Security Vetting based on residency and vetting level.