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Head of Brand
Posted 6 days 17 hours ago by Domestic & General Group
Permanent
Full Time
Other
London, Merton, United Kingdom, SW184
Job Description
. Head of Brand Location: We have a fantastic opportunity for a Head of Brand to join our Strategy & Corporate Development team. The Head of Brand is a senior brand leader accountable for defining, building, governing and activating the company's brand at an enterprise level.This role owns the brand strategy, evolution, positioning and identity system, ensuring the brand is distinctive, coherent and consistently expressed across all markets, channels and touchpoints. It is responsible for translating business strategy, purpose and culture into a clear brand framework that drives commercial value, employee alignment and long Key Responsibilities: Skills and experience required:Experience in Brand repositioning Advanced knowledge of integrated communications and camp strategy and executionStrong knowledge of digital space and how brand can be delivered across different media and channels Proficiency in Brand Equity, how to build and measure brand equity Strong commercial acumen, with the ability to balance creativity with business outcomes, using insight and data to inform decision making.Proven experience of navigating complex stakeholder environments, influencing at senior level and advising leaders during periods of change or heightened scrutiny.
Domestic & General Group
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