Head of Audiences

Important notice

In line with our redeployment policy, we'll prioritise applications from employees who are under formal notice of redundancy.

You'll lead our organisational approach to being audience-led, a key factor to the success of our new strategy. Your team of specialists and commissioners will source and develop actionable data and ensure our work is focused on the people we serve. Working as a senior leader in the organisation, you'll be a critical voice in our decision making and resource allocation.

You'll be accountable for a ten-year audience development strategy, setting milestones that guide all our work. You'll develop external partnerships and relationships that underpin our approach and ensure we are innovative and future-focused. You'll oversee a step change in the impact we have on people and their relationships with us, supporting our Growth, Access and Inspire ambitions.

Salary: circa £67,236 dependant on skills and experience.

What it's like to work here
The Communications & Fundraising directorate is the part of the National Trust where we do marketing, brand, communications, campaigns, fundraising, public engagement and audience development. We design work that grows the National Trust's reach and impact, so we can serve more people and communities than ever before, through creative and impactful campaigns, experiences and content. In the coming years we'll engage millions more in our cause at every level of society, activating people and growing our strength as a fundraising and movement-building force.

As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We'll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40-60% of your working week.

What you'll be doing
You'll be the trusted voice in the organisation on audience and galvanise teams across the Trust to become audience-led. You'll work with our strategic portfolio boards and senior leaders to commission audience-facing work that makes our strategic intent real and relevant. You'll lead the setup of a new team of insight leads and commissions managers, working with senior leaders to ensure our approach to developing work for audiences is efficient and effective. You'll champion being audience-led, working through a community of practice to embed this fundamental shift to our practice through compelling leadership. You'll challenge and stretch our practice, working with external partners and providers. You will ensure our work in audience insight and commissioning is keeping-or setting-pace, leading for innovation.

Who we're looking for
Applications from National Trust redeployees are assessed against the minimum criteria for the role. In your application, please provide details of how you meet the minimum criteria below:

• Understanding of the latest practice and technology in audience insight and audience led approaches
• Experience inspiring change and leading for innovation
• Dynamic and engaging communicator
• Managing a complex agenda with multiple conflicting priorities
• Leading, coaching and motivating a large, diverse geographically dispersed team
• Experience turning insight into action through audience-led commissioning of work
• Management of large budgets

Additional criteria for all other applicants:

• Commissioning partners and providers;
• Inclusive approach and a demonstrable commitment to equity
• Strong influencing and advocacy skills to the most senior organisational level

The package
The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary
• Free entry to National Trust places for you, a guest and your children (under 18)
• Rental deposit loan scheme
• Season ticket loan
• EV car lease scheme
• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
• Flexible working whenever possible
• Employee assistance programme
• Free parking at most Trust places