Head of Affiliates Superduper

Location: London, United Kingdom

Employment Type: Full time

Industry: iGaming, Crypto Sportsbook & Casino

Company: Superduper

Company Overview

Superduper is an innovative iGaming company offering a suite of crypto focused products, including sportsbook and casino experiences. The company combines advanced technology with deep expertise in the crypto space to deliver highly personalised, seamless betting and gaming experiences. Its mission is to create the most effortless and accessible entertainment environment for a global audience.

Role Overview

The Head of Affiliates is responsible for building, scaling, and managing the global affiliate program. This role focuses on strategic growth, partner acquisition, performance optimisation, and establishing Superduper as a leading brand within the crypto iGaming affiliate ecosystem.

Key Responsibilities Affiliate Strategy & Growth

• Develop and execute the global affiliate marketing strategy.
• Scale the affiliate program across key international markets.
• Manage budgets and optimise CPA, CPL, and RevShare models.
• Identify, recruit, and grow high performing affiliate partners.

Relationship Management

• Build long term relationships with top affiliates.
• Lead negotiations and secure favourable commercial terms.
• Oversee partner performance, payouts, and traffic quality.

Analytics & Performance Optimisation

• Monitor channel performance and partner KPIs.
• Analyse data to identify growth opportunities and improve conversion rates.
• Ensure traffic quality and prevent fraudulent activity.

Cross Functional Collaboration

• Work closely with product, marketing, CRM, and analytics teams.
• Support new product launches and market expansions.
• Contribute to the company's broader commercial and growth strategy.

Candidate Requirements Experience

• Proven experience leading affiliate programs in iGaming or crypto.
• Strong understanding of affiliate models, KPIs, and performance optimisation.
• Demonstrated success in scaling affiliate operations.

Skills

• Excellent negotiation and relationship building skills.
• Strong analytical and data driven mindset.
• Strategic thinking with a focus on measurable results.
• Understanding of crypto markets and user behaviour.

What the Company Offers

• Opportunity to build and scale the affiliate department from the ground up.
• Work within a fast growing crypto iGaming organisation.
• High autonomy and direct impact on company growth.
• International team and global market exposure.