Head of Acquisition

About Our Client

Our client is a long-standing operator within the UK online gaming sector, with a strong compliance record and a portfolio of established casino and bingo brands. They are known for their focus on safe, responsible play, as well as their commitment to innovation and growth.

Job Description

• Develop and own the overall player acquisition strategy across multiple channels.
• Optimise performance across PPC, affiliate marketing, paid social, mobile, and other digital channels.
• Manage budgets and ensure spend aligns with ROI and performance targets.
• Lead, mentor, and support a team of acquisition specialists.
• Introduce and maintain test-and-learn frameworks to improve acquisition efficiency.
• Collaborate with product, brand, CRM, compliance, and analytics teams to align campaigns with business objectives.
• Build repeatable processes and playbooks to scale acquisition activity.
• Manage external agencies and partners to maximise value and performance.
• Monitor market trends, competitor activity, and emerging marketing channels to maintain a competitive edge.
• Ensure all activity is compliant with relevant UK regulations and industry standards.

The Successful Applicant

• Significant experience in a senior acquisition or performance marketing role within the UK iGaming sector.
• Strong background in PPC, with additional knowledge of affiliates, paid social, mobile and display.
• Proven ability to manage acquisition costs, deliver against performance KPIs, and apply data-driven decision making.
• Confident user of reporting and analytics tools, with solid understanding of CAC, LTV, attribution and ROI.
• Experience leading and developing multi-channel teams.
• Knowledge of UK gaming regulations and advertising standards.
• Excellent communicator with the ability to collaborate effectively across functions.

Whats on Offer

• Competitive salary and benefits.
• Remote-first set-up initially, with longer-term hybrid flexibility.
• Senior role with significant influence on business growth and strategy.
• Career development opportunities in a respected and growing organisation.