GTM Marketing Lead (UK)

Better Collective is a global sports media group, attracting over 400 million monthly visits across our portfolio of leading brands - including AceOdds, HLTV, The Nation Network, Action Network, Futbolsites, and more. We're on a mission to make sport more exciting, accessible, and engaging for fans around the world. With our innovative approach and fan-first mindset, we're redefining how sports content is experienced and shared.

We're launching a new betting product and are looking for a Marketing Lead to own go-to-market strategy, influencer partnerships and execution in UK. This role will be responsible for driving brand awareness, user acquisition, and localization of the product for the UK market.

Responsibilities

• Spearhead marketing strategy for a new betting product launch in UK
• Build out and manage network of creator partnerships to drive adoption of the product
• Develop and execute acquisition campaigns across digital, social, influencer, and affiliate channels
• Own localization strategy: messaging, creatives, and cultural relevance for UK audiences
• Partner closely with product, growth, and compliance teams
• Track performance metrics and optimize campaigns
• Manage agencies, contractors, and external partners as needed

Requirements

• 5-7 years of marketing experience, ideally in betting space
• Deep knowledge of the UK betting ecosystem, user behavior, and regulatory landscape
• Proven experience launching or scaling a consumer product in UK
• Strong background in performance marketing, influencer/affiliate marketing, or growth
• Data-driven mindset with experience using analytics and attribution tools

Nice to Have

• Experience with sportsbook or iGaming launches
• Existing network of UK creators, affiliates, or media partners
• Startup or high-growth environment experience

What we offer

• Opportunity to lead a high-impact product launch
• Ownership over marketing strategy in one of the world's largest betting markets
• Competitive compensation with upside
• Comprehensive health benefits covering medical, dental, and vision
• Life and disability insurance
• Paid parental leave
• A supportive, fun, and kind team dedicated to your success