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Growth Marketing Manager

Posted 3 hours 40 minutes ago by Sketch Creative Ltd

Permanent

Full Time

Marketing & PR Jobs

Staffordshire, Birmingham, United Kingdom, B19 1

Job Description

Responsible for driving measurable growth across paid acquisition, email marketing, and marketing automation. This role supports full-funnel performance-from lead generation through retention-combining campaign execution with systems optimisation.

Key Responsibilities

Paid Acquisition (Primary Focus)
- Plan, build and optimise Meta Ads campaigns (lead gen, e-commerce, local service, etc.)
- Manage campaign budgets and performance against CPL/CPA targets
- Conduct structured A/B testing (creative, audiences, landing pages)
- Monitor and improve ROAS, CTR, CPC and conversion rates
- Implement and troubleshoot tracking (Meta Pixel, CAPI, GA4, GTM where required)
- Produce clear, insight-driven performance reports
Build and manage automated email flows (welcome, nurture, abandoned cart, re-engagement)
Segment audiences based on behaviour and funnel stage
Optimise open rates, click rates and conversion performance
Support campaign broadcasts and promotional calendars
Maintain CRM hygiene and database health
Marketing Automation & Systems
- Build and maintain automations using tools such as Zapier or Make
- Connect lead forms, CRM systems, ad platforms and email tools
- Identify bottlenecks in lead handling or attribution
- Improve reporting pipelines and data accuracy
- Support landing page optimisation and funnel improvements
Growth & Strategy Support
- Contribute to testing roadmaps and scaling plans
- Identify new acquisition opportunities
- Support offer positioning and funnel structure improvements
- Collaborate with creative and wider team to improve performance

Candidate Attributes

2-3+ years paid social experience (Meta essential)
Strong understanding of performance metrics and attribution
Experience with email platforms (ActiveCampaign, Klaviyo, Mailchimp, etc.)
Familiarity with automation tools (Zapier, Make, n8n, etc.)
Analytical mindset with commercial awareness

About Sketch

Based in the heart of Birmingham, Sketch Creative is a dynamic and innovative digital marketing agency that specialises in helping businesses succeed online and beyond. We are a team of creative thinkers, strategists, and problem solvers, dedicated to providing top-tier digital marketing solutions to our clients. If you have a passion for all things digital and have experience with an array of marketing channels, we want you to join our team!

NO RECRUITERS PLEASE. THANK YOU!

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