Growth Marketing Manager - Financials & Trading

About the Role

We are seeking a results driven New Logo Campaign Manager to join our B2B Growth Marketing team. This role focuses on strategizing, executing, and optimizing global campaigns to drive net new customer acquisition within a specific industry vertical.

Key Responsibilities

• Plan, execute, and optimize full funnel campaigns targeting new logo acquisition across priority financials, traders, and other verticals, geographies, and channels.
• Collaborate with the Director of Growth Marketing to align campaign plans with GTM plans and pipeline goals.
• Work with product marketing and content marketing to develop tailored messaging and solution sets.
• Own new logo campaign management to drive channel performance improvements and journey management.
• Execute integrated campaigns across channels such as email, paid social, display, SEM, SEO, content syndication, nurture flows, and webinars.
• Coordinate event operations and sales to drive event planning, execution, and follow up for better ROI.
• Partner with digital marketing and media teams to manage paid acquisition and ensure targeted reach into ICP audiences and accounts.
• Enable effective follow up, qualification, and conversion strategies with sales and lead management teams.
• Monitor campaign performance in real time and continuously improve tactics through A/B testing, audience segmentation, and optimization.
• Track, report, and analyse campaign performance against KPIs such as MQLs, SALs, cost per lead, and pipeline contribution.

Requirements

• Over 8 years of B2B marketing experience with a focus on campaign management, demand generation, or growth marketing.
• Experience planning and executing lead generation campaigns targeting new customers in a B2B context.
• Strong understanding of digital marketing channels and campaign performance metrics.
• Familiarity with marketing and sales tech stacks (e.g., Pardot, Salesforce, LinkedIn Ads, Google Ads, intent data platforms).
• Ability to develop campaign briefs, manage creative assets, and coordinate across internal and external teams.
• Excellent project management, communication, and organizational skills with strong attention to detail.
• Data driven mindset with experience analysing performance data to inform decisions.
• Experience working in cross functional, global, or matrixed environments is a plus.

Preferred Qualifications

• Experience in audience focused B2B campaigns within the commodities space (e.g. Oil & Gas, Metals and Mining, Power & Technology, Financial Services, Trading, SaaS).
• Knowledge of funnel metrics and pipeline acceleration tactics.
• Bachelor's degree in Marketing, Business, Communications, or related field.

What Success Looks Like

Consistent delivery of high quality, sales ready leads and new logo pipeline; strong campaign performance across paid and owned channels; alignment and collaboration with sales and SDR teams; continuous improvement in lead to opportunity conversion and campaign ROI.

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.