Growth Lead

About Us

Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples,we'veshaped the landscape of no-fault divorce and helped thousands untie the knot, amicably.

We are growing, and our innovative, tech enabled, digital approach to divorce, separation and coparenting continues to help thousands of couples separate in a better, more positive way. Our process frees people to focus on the emotional challenges while also reducing the cost to themselves and to society.

amicable promotes a collaborative culture and is rapidly growing to meet demand and legislative change.

Our values bring our purpose to life and make what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.

We are proud to be part of the Octopus Group.

About the Role

We'relaunchinganew business line, NewRelationships, expanding amicable's work beyond separation to support people at more stages of their relationships. Products we are exploring include, cohabitation agreements, prenuptial agreements and living together planning sessions, alongside other services that help couples plan their relationships more thoughtfully.

As Growth Lead, you will play a key role in building and scaling the customer acquisition engine for the New Relationships product line. Reporting to the Commercial Director, you will be responsible for identifying high-impact channels, creating the messaging, content and campaigns that generate new customers while meeting commercial goals.

You will be the first dedicated growth hire for the new business line, owning the full journey from rapid experimentation to revenue delivery. You'll test and validate multiple approaches and double down on what drives measurable impact. In this role you'll shape the acquisition strategy from scratch and play a central role in taking the new business line to market.

Key Responsibilities

• Build the acquisition strategy for a brand-new audience and category.
• Identify, test and scale the channels that drive high-quality leads and conversions.
• Run hands-on performance marketing across paid and organic channels, including Google and Meta.
• Build awareness in an emerging category while driving measurable, commercially efficient growth.
• Develop messaging and creative content that resonate with our target audience.
• Design and run fast experiments to test audiences, channels and positioning.
• Optimise the full funnel, from awareness to lead to conversion and post-sale, working closely with product and sales teams.
• Monitor performance metrics such as CAC, conversion rates and LTV, and use them to guide decision making.
• Use data and tools, including HubSpot to analyse funnel performance, manage campaigns and improve conversion.
• Collaborate cross functionally to refine the offer, improve messaging and enhance the customer journey.

About You

• Experience in a start up or early stage environment, building acquisition strategies and channels from scratch.
• Hands on experience building and managing high performing paid and organic campaigns across Google, Meta and other social platforms.
• Strong experience building full funnel campaigns from awareness and consideration, through to conversion and post sale optimisation.
• Experience designing structured experiments to test audiences, messaging and channels and iterating quickly to drive demand and conversion.
• Experience creating clear, compelling messaging to build market understanding and generate demand in low awareness or emerging categories.
• Strong commercial fluency and experience working with CAC, LTV and conversion metrics.
• Hands on, adaptable, entrepreneurial approach. Proven test and learn experience, moving at pace with limited structure.
• Experience using CRM and marketing automation tools such as HubSpot.

️ What We Offer

• Joining a mission driven, high growth company where impact, innovation, and collaboration are at the heart of everything we do
• Private Health Insurance
• Group Life Assurance
• Employee Assistance Programme
• 28 days holiday plus bank holidays per annum
• Electric Vehicle Scheme
• Cycle to Work Scheme

We respect and value people's differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.