Growth & Data Manager

About the role

Are you a data-driven strategist with a passion for turning traffic into tangible results?

Rubio Monocoat, a global player in wood protection, is looking for a Growth & Data Manager who goes beyond A/B testing. You'll become a key player in our dynamic digital marketing & e-commerce team, driving the growth of multiple international brands and e-commerce platforms.

Your mission: analyze behavior, remove friction, and design seamless experiences that turn visitors into customers - across devices and markets.

Key Responsibilities

Growth Strategy & Experimentation

• Define growth objectives across the full funnel - from acquisition to retention.
• Set up and manage a growth experimentation framework (e.g. backlog, prioritization, weekly sprints).
• Coordinate and execute A/B tests on campaigns, landing pages, and user flows.
• Identify new channels, audiences, or value propositions that can drive growth.
• Document and share learnings with relevant team members.

Data Analysis & Insights

• Build and maintain dashboards in Power BI to deliver insights for marketing, e-commerce, and management.
• Analyze customer behavior (e.g. traffic flows, drop-offs, conversions per channel or segment).
• Conduct funnel analyses, cohort studies, and retention tracking.
• Support CLV calculations and segment customers based on value or behaviour.
• Detect friction and uncover opportunities through data.
• Help automate reporting processes and explore the use of AI in predictive models or dynamic dashboards.
• Translate complex insights into clear, actionable recommendations.

Conversion Rate Optimization (CRO)

• Identify conversion bottlenecks on the webshop or landing pages.
• Map user behaviour using tools like GA4, heatmaps (e.g. Hotjar, Clarity).
• Formulate hypotheses and design tests (e.g. copy, layout, flow optimizations).
• Collaborate closely with UX/design teams and e-commerce colleagues to implement improvements.
• Measure the impact of changes and build a CRO learnings knowledge base.
• Success is defined by improved conversion rates, better retention, and enhanced data quality.

Tracking & Reporting

• Ensure accurate event tracking through tools such as Google Tag Manager.
• Maintain reliable conversion measurement across paid and owned channels.
• Monitor attribution models and contribute to clear performance reporting.
• Guarantee consistent, trustworthy data to support decision-making.

Cross-functional Collaboration

• Work closely with performance marketers, a webmaster, and an automation specialist.
• Foster alignment between marketing, data, and product teams to enable scalable growth.
• A driven and passionate individual who goes the extra mile, with a healthy dose of ambition and an entrepreneurial mindset.

What we offer

• A challenging and impactful role within an innovative and growing company.
• The opportunity to shape the digital strategy on an international level.
• A dynamic work environment with a high degree of autonomy and responsibility.
• An attractive salary package with additional benefits.

Are you the Growth & Data Manager we are looking for? Apply now: and be part of the future of Rubio Monocoat!