Group Director, Brand Partnerships

PROPOSED SALARY RANGE

Up to £115,000 + London Weighting (£5,441) + 25% Bonus, depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

BBC Studios Digital don't just reach audiences - we move them. As an award-winning department, we cultivate and amplify fandoms behind some of the world's most iconic franchises, including Bluey, BBC Earth, Doctor Who, and Gen Z comedy channel Funny Parts. We run over 90 channels generating 15 billion views each year, encouraging audiences to watch wherever and whenever they choose.

WHY JOIN THE TEAM?

Reporting into the VP Digital Growth & Strategy, the Brand Partnerships & Sales Director will be the commercial engine behind BBC Studios' next era of digital growth. This role blends creative instinct with commercial firepower - shaping big ideas that only BBC Studios can deliver, and turning them into high value, long term partnerships with the world's most influential brands.

You will lead the Digital Brand Partnerships team, build market defining branded content and sponsorship solutions, and position BBC Studios as a Tier 1 strategic partner for business critical clients. This is a role for someone who can sell with authority, think with imagination, and build with intent.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Build and execute a high impact commercial growth plan Develop and instil the business strategy and shape the team structure needed to deliver it - with a relentless focus on branded content, sponsorships, and multi platform partnerships
• Shape a world class commercial product suite Define the next generation of BBC Studios' digital partnership products - giving advertisers distinctive access to our global fandoms, premium IP and multi platform reach
• Set the vision for a data driven value proposition Partner with our data teams to build a commercial insights product that strengthens pitching, pricing, targeting and measurement across all deals
• Lead strategic, creative partnership conversations Drive C suite and senior agency discussions that unlock long term, innovative partnerships - elevating BBC Studios as a creative and commercial thought leader
• Champion the commercial potential of our IP Work cross functionally to align stakeholders and ensure our global catalogue - from global franchises to emerging brands - is activated and monetised to its full potential
• Own key client relationships and drive growth Develop a focused, strategic list of priority clients. Build pipelines, nurture relationships, and convert opportunities into multi year business
• Deliver market leading pitches Craft compelling, insight led, creatively ambitious proposals that win briefs, deepen partnerships, and showcase the full breadth of what BBC Studios can offer
• Manage the full sales cycle end to end Own the relationship from pitch through execution, working closely with production, content, creative and operations to deliver exceptional partnership outcomes
• Drive revenue and performance accountability Hold full responsibility for branded content and partnerships revenue targets, KPIs and forecasting - sharing updates regularly with senior leadership.

YOUR SKILLS AND EXPERIENCE ESSENTIAL CRITERIA

• Proven success selling multi platform, content led partnerships You have a track record of building and selling ideas that span social, digital, experiential, talent, and broadcast - with a strong grasp of how branded content delivers against brand, performance, and audience objectives
• Experience leading high performing partnership or sales teams You know how to set direction, coach talent, motivate through ambiguity, and build a culture that wins. You inspire confidence internally and externally
• Strong record of innovation and commercial creativity You can design commercial products and partnership frameworks that tap into audience behaviour on platforms like YouTube, TikTok, Instagram, Snapchat, and emerging formats. You understand how to build things that scale - not just respond to briefs
• Deep understanding of digital ecosystems and social video You bring curiosity, expertise and passion for how platforms evolve - creator economy, fan engagement, commerce integrations, data signals, format trends - and can translate this into partnership value
• Outstanding strategic and creative response skills You can take a brief, interrogate it, push it further, and translate it into a compelling, insight led, creatively strong proposal that solves real business problems

DESIRABLE CRITERIA

• Developed industry network and strong commercial instinct Well connected across agencies, clients and platforms, you're comfortable negotiating at senior levels and navigating complex deal structures - from sponsorships to multi year brand platforms
• Financial acumen and confidence with revenue ownership You can manage pipelines, forecast accurately, build pricing strategies, and structure deals that drive sustainable growth
• Exceptional communicator and relationship builder You can influence at all levels - from CMOs to internal creative leads - and present with clarity, conviction and warmth
• A natural motivator and doer You cut through complexity, move teams forward, unlock blockers, and ensure ideas turn into delivery. You bring energy, resilience and a solutions first mindset
• Ideally, experience working with premium IP, fandoms or entertainment brands Not required, but highly valuable - especially understanding how to commercialise talent, formats, and global franchises.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world's best loved content, and the BBC's mission to inform, educate and entertain.

Find out more about BBC Studios Life at BBC Studios

• A flexible 35 hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group's science based Net Zero targets here.
• Career development in a values led purpose driven culture.
• Benefits may vary if you are joining on an FTC basis.
• Learn more about life at the BBC and our values in our candidate pack.

Candidate pack You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss:

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: , registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.