Global Consumer and Market Insights Lead, Womenswear & Handbags

Global Consumer and Market Insights Lead, Womenswear & Handbags

Ref #: W163976

Department: Data Analytics

City: London

State/Province: London

Location: United Kingdom

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality. With over 50 years of history, Ralph Lauren is renowned for its distinctive brand image and international presence. Our brands include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others.

At Ralph Lauren, we foster an inclusive culture that unites and inspires our community. We amplify diverse voices and perspectives to create a sense of belonging, ensuring fairness and inclusion through talent development, education, communication, employee groups, and celebrations.

Position Overview

The Global Insights Director based in London will oversee research and insights related to Womenswear & Handbags, supporting global brand, marketing, merchandising, and sales teams.

• Manage the delivery of research pertaining to Womenswear and Handbags, ensuring alignment with business needs.
• Collaborate with global and regional brand and marketing teams to identify research gaps and opportunities.
• Build and maintain strong relationships with agencies to produce impactful insights that blend data and style.
• Share key insights and implications across teams, supporting regional understanding and sharing of insights.
• Provide strategic business support to the global Womenswear & Handbags teams and regional counterparts.
• Conduct annual 360 analyses incorporating U&A, brand health, social listening, and market opportunities to inform strategies.
• Support global board meetings and long-range planning with insights and analysis.
• Monitor macro consumer shifts, fashion trends, and competitive developments relevant to Womenswear and Handbags.
• Assist the marketing team in integrating insights into advertising development, from concept to post-campaign review.
• Promote consumer-centric practices by embedding insights into brand and regional workflows.

Experience, Skills & Knowledge

Proven experience in insights, preferably within retail or luxury sectors, with client-side expertise.

Strong skills in quantitative and qualitative research, with a track record of managing agency relationships and developing compelling narratives from data.

Luxury or fashion sensibility and a passion for understanding consumer nuances.

Exceptional analytical and commercial skills, capable of translating complex data into actionable recommendations.

Leadership experience with a history of driving business growth and change, with an entrepreneurial mindset.

Ability to influence senior stakeholders across diverse cultural backgrounds.

Curious, proactive, innovative, and forward-thinking approach.