Global Brand Strategy Lead, FMCG & Culture

VML in London is seeking a senior strategic lead to steer global and UK brand direction for iconic consumer brands, and shape growth trajectories across multiple markets. You will translate insights into briefs that energize creative teams and confidently own the client room during strategy discussions, presenting compelling narratives that connect data, culture and business aims.

Collaborating across client, creative and planning teams, you will balance global frameworks with local resonance to