General Sales Manager

We're entering an exciting chapter at Lloyd Motor Group, and due to an internal promotion, we now have a fantastic opportunity for a General Sales Manager to join our team at Lloyd Cockermouth BMW.

BMW is one of world leading premium car brands. If you're a motivated individual, a dynamic team leader, commercially astute, enthusiastic and committed to delivering exceptional customer service, this role could be an ideal fit for you.

Salary: Basic with OTE £75,000

Hours: 45 hours per week

Role responsibilities:

• To deliver results and maximise profit in all areas of responsibility.
• To translate business strategy into operational plans for new and used car sales.
• To develop and agree sales plans and budgets, including new cars, used cars and accessories and all related items, to achieve marketing, sales and financial targets.
• To implement effective policies and procedures in order to maximise sales opportunities.
• To inspire, provide leadership and effectively manage staff in order to maximise productivity and meet or exceed sales and profit targets.
• To ensure delivery of excellent customer service within all areas of responsibility.
• To work effectively with all other key personnel within the retailer to establish and implement best practice and ensure our customers receive exceptional customer service.
• To ensure full compliance to FCA guidelines on the selling of financial services products by all relevant staff

The ideal Sales Manager will hold the following skills and experiences:

• Experience within the motor industry at management level
• Commercial awareness and financial analysis
• Self-motivated and ability to work under pressure
• Ability to lead and manage the sales team
• IT literate with a full UK driving licence.
• Able to assimilate information quickly and provide considered responses.
• Strong work ethic and adaptable to change.
• Attention to detail and maintains good, accurate quality of work.
• Ability to work to tight deadlines to achieve the business needs.
• FCA & SAF approved
• Able to react positively to organisational and market changes.
  

Rewards and Benefits:

30 days holiday a year (inclusive of Bank Holidays), plus an extra day off on your birthday.

Cycle to work scheme.

Free flu jabs.

Internal and manufacturer training.

About Lloyd Motor Group:
Founded in 1976, Lloyd Motor Group is one of the UK's largest family-run car retailer groups, with 38 retailers across Northern England and Southern Scotland. Representing prestigious brands like BMW, MINI, Land Rover, BYD, Volvo, Kia, Volkswagen, Skoda, INEOS, Honda motorcycles and BMW Motorrad, we've built our reputation on exceptional customer service delivered with a professional yet personal touch. Join our passionate team and you'll find a supportive culture that values your contribution, invests in your development, and empowers you to grow while making a real difference in a company where people are our greatest asset.

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Benefits of Working With Us

Medicash healthcare cash plan is available for all colleagues.

Holidays

30 days of holiday a year. Plus an extra day off on your birthday.

Retail Discount Scheme

Highstreet discounts and cashback opportunities.

Refer a Friend Scheme

Colleague incentive of £500 for recommending great people to join us.

Great Facilities

We take pride in our state-of-the-art working environments and facilities.

Staff Parking

Free staff parking at the majority of our sites or subsidised parking.

Pleasure to deal with! Great customer service. Big shout out to Callum who was the main man sorting my car and making sure that I'll ge

Pleasure to deal with! Great customer service. Big shout out to Callum who was the main man sorting my car and making sure that I'll ge Read more Wojtek Dylewski South Lakes BMW - December, 2024

I've ordered and collected my iX40, and would like to give a special thanks to the friendly sales representative, Rossi. Thank you for

I've ordered and collected my iX40, and would like to give a special thanks to the friendly sales representative, Rossi. Thank you for Read more Yu Yip Blackpool BMW - June, 2025

I recently bought my first Kia and booked in for diagnostics. The booking process was quick and easy. The staff in the service departme

I recently bought my first Kia and booked in for diagnostics. The booking process was quick and easy. The staff in the service departme Read more Lois McCray South Lakes Kia - April, 2025

I have just purchased a iX1 eDrive20 Msport from Lloyd BMW North Tyneside and I am in love with my new car! I cannot recommend the comp

I have just purchased a iX1 eDrive20 Msport from Lloyd BMW North Tyneside and I am in love with my new car! I cannot recommend the comp Read more Ashleigh Burton North Tyneside BMW - June, 2025

I had my vehicle in for its MOT recently and the service was fantastic! Work carried out in a professional and timely manner and my car

I had my vehicle in for its MOT recently and the service was fantastic! Work carried out in a professional and timely manner and my car Read more Sonny Hobson Ripon Land Rover - August, 2024

Great service again whilst getting the car MOT'd.

Carlisle MINI - September, 2024

First class service from Joel. The vehicle was presented beautifully. Strongly recommend.

G Hunter

This is my 3rd family car from Lloyd Land Rover York. Luke Selway always goes the extra mile to ensure I am happy, nothing is too much