General Manager UK, EU and Middle East

Twenty

General Manager UK, EU and Middle East

We all know and love the Pink Lady and Tenderstem brands.

This is your opportunity to play a part in the future of the brands and the business behind them, Twenty (previously Coregeo).

Twenty do more than manage brands. They build global connections and drive cultural impact. As the force behind Pink Lady apples and Tenderstem broccoli, we bring exceptional fresh produce to tables globally. They are seeking a highly influential and emotionally intelligent General Manager to lead our team and grow our brands across diverse international markets.

Your Mission

As General Manager, you'll navigate complex cultural landscapes, forging strong relationships with growers, customers, and stakeholders across multiple regions. You'll influence, inspire, and lead, ensuring that Pink Lady and Tenderstem continue to thrive in a fast-moving global market.

What's in It for You?

Global Influence - Build trust and collaboration across diverse cultures and markets.
Emotional Intelligence at the Core - Lead with empathy, adaptability, and strong interpersonal skills.
Cross-Cultural Leadership - Engage with growers, customers, and partners from different backgrounds.
Strategic Brand Growth - Shape the future of two of the most-loved fresh produce brands.

What We're Looking For

A natural influencer with the ability to build relationships across different cultures.
A leader with high emotional intelligence, capable of navigating complex international dynamics.
A strategic thinker who can balance global vision with local insights.
A passion for fresh produce and a deep understanding of brand-building in diverse markets.

This isn't just a leadership role-it's your chance to shape the future of premium fresh produce brands through influence, emotional intelligence, and cultural awareness.

Ready to make a global impact? Apply now!

MorePeople has been exclusively retained to represent Twenty throughout this recruitment process. Contact Tom for more information at or