General Manager - Mercedes-Benz of Plymouth

General Manager - Mercedes-Benz of Plymouth

The General Manager will lead a complex operation across Plymouth sites, overseeing Mercedes Benz passenger car and van sales & service. This demanding yet rewarding role requires strong people relationships, leadership and operational excellence.

About the Business

City West Country a privately owned, ambitious automotive group with over 40 years of heritage and a clear growth agenda. Operating across the South West, we represent a portfolio of leading and emerging brands and continue to invest in new opportunities for market expansion.

Our culture combines pace, accountability and entrepreneurial thinking with strong values and long-term leadership. This is a business where high performers can genuinely influence direction and outcomes.

The Role - Commercial Ownership & Leadership

As General Manager, you will operate as the leader of the business unit with full P&L responsibility. You will deliver the commercial direction, drive revenue performance, and ensure operational delivery aligns with growth targets and strategic objectives.

You will:

• Be responsible for the full commercial performance of the dealership, across sales, aftersales and customer experience
• Lead and develop a high-performing management team, building capability and accountability at every level
• Drive revenue growth, margin improvement and cost control through clear strategy and disciplined execution
• Identify and capitalise on market opportunities across all revenue streams
• Build strong manufacturer partnerships and ensure brand standards are commercially leveraged
• Create a performance culture driven by data, KPIs and continuous improvement
• Enhance customer retention and lifetime value through excellence in delivery and service

This is a role for a leader who sees the bigger picture, challenges the status quo, and consistently raises the bar

What We're Looking For

We are looking for a proven commercial leader with the credibility and presence to lead a complex, multi-channel operation.

You will bring:

• A strong track record of delivering sustainable revenue and profit growth at General Manager or senior Head of Department level
• Deep understanding of dealership economics, including P&L ownership, margin management, and cost control
• Demonstrable success in leading large, multi-functional teams and developing future leaders
• Strong strategic capability - able to translate market insight into business performance
• High levels of resilience, pace, and accountability in a results-driven environment
• Credibility with OEM partners and a strong grasp of brand-led performance frameworks

What's on Offer

• Competitive salary with a meaningful, performance-linked bonus structure
• Pension (7% employer contribution)
• 25 days holiday + bank holidays (increasing with service)
• EAP and broader wellbeing support
• Access to benefits platform and lifestyle perks
• Ongoing leadership development and career progression

Join Us

If you are a commercially driven leader ready to take full responsibility for a significant operation and deliver the next phase of growth, we want to hear from you.

General Manager - Mercedes-Benz of Plymouth

Competitive + performance-led bonus

Experience

A proven commercial leader with the credibility and presence to lead a complex, multi-channel operation.