General Manager - Caravan Village

Description
About the Role

We have an exciting opportunity for a Caravan General Manager to join us at our Skegness Resort. This is more than just a leadership role - it's your chance to create unforgettable experiences for our owners and guests, build and inspire high-performing teams, and drive the success of one of the most exciting parts of our resort. As the heartbeat of the Caravan Village - home to over 700 caravans plus our brand-new Maple Walk Village with 100 more - you'll oversee everything from daily operations to future growth. With play areas, landscaped gardens, and our very own Pig & Whistle entertainment venue, no two days will ever be the same. You will be accountable for ensuring that all guests and prospective owners have a memorable experience with Butlin's, delivering exceptional owner & guest experience that will also secure owner retention & recommendations, and new sales opportunities. Leading your sales team to smash targets, drive new leads, and secure owner retention, while shaping strategies that fuel long-term growth, this will involve working closely with the wider leadership team and Resort Director to develop strategies for future growth alongside Butlin's business objectives. You'll encourage your team to work hard to sales targets, ensuring we have active lead plans in place and marketing activity to support. You will also manage the day-to-day maintenance of the site, working closely with resort leadership on budgets, purchasing, capital projects, and operational plans that keep the Village running smoothly.

About You
We're looking for a passionate and experienced senior leader with experience managing large, multi-faceted operations, ideally in caravan parks or similar environments. You will need excellent customer experience skills as well as substantial experience in caravan sales, underpinned by very strong commercial acumen. You will be target-driven with a strong commercial mindset - you know how to balance financial success with delivering unforgettable guest experiences. Communication skills are a must, both for engaging with our guests and future buyers, and inspiring and leading your team. You should also have the confidence and credibility to build excellent relationships within the industry and area to ensure we capitalise on every opportunity. As with all roles at Butlin's, this role will be extremely varied and hands on so you should have the flexibility in thinking to overcome various day-to-day and long-term operational challenges where needed whilst limiting any impact to our guests.
Interested?
If this sounds like the perfect role for you, we would love to hear from you. To apply, please submit your CV along with a few words about why you would like to work for Butlin's, what about this role excites you and what you think makes you the perfect fit.

Should you require any adjustments for this recruitment process, or have any questions, please email us at .

About Butlin's At Butlin's, we're all about fun, excitement, and adventure by the bucketload! For over 80 years we've been delighting hundreds of thousands of guests each year, whether on a non-stop action family break or our epic Adult only Big Weekenders.

Ask any of our team, past and present, and one of the best things they'll say about working at Butlin's is our culture! We're all about providing our guests with an Altogether More Entertaining and Fun Break, brought to life through our three mighty values.
So, if you want a role where you Create Smiles, where you aren't afraid to Get Stuck In and where the team genuinely Cares For Each Other - this could be the perfect fit for you.

There has never been a more exciting time to join Butlin's!