Fractional Head of Social Media

We're working with a rapidly scaling consumer brand and they're recruiting a Head of Social Media to lead and unify social strategy, content production and community growth. This is a senior, hands on leadership role focused on building a best in class social function that delivers creative storytelling, commercial impact and deep audience connection across platforms.

About the role

The Head of Social, Content & Community will set the strategic direction and own delivery across organic and community led activity, content operations and creator partnerships. You'll lead a small cross functional team, define the content and community roadmap, and work closely with Brand, Product, Performance and Commercial teams to ensure social activity drives awareness, acquisition and retention.

What you'll be doing:

• Developing and owning the social and content strategy across Instagram, TikTok, YouTube, LinkedIn and other relevant channels setting channel specific goals, creative frameworks and KPIs
• Building and managing a high performing team of social producers, content creators and community managers; providing coaching, hiring and performance oversight
• Leading end to end content operations setting the content calendar, briefing internal and external creators, overseeing shoots and post production workflows to ensure timely, on brand output
• Overseeing community strategy and moderation guidelines shaping tone of voice, escalation processes and proactive engagement programmes to nurture advocacy and loyalty
• Managing creator and influencer programmes including strategy, partner selection, negotiation, contracts and measurement of impact; owning a creator budget and ensuring strong ROI
• Embedding an insight led approach: establishing reporting and dashboards, defining relevant KPIs, running systematic tests and using results to refine creative and community tactics
• Collaborating cross functionally with Product, Brand, CRM and Commercial teams to activate launches, drive community led product feedback and align social activity with commercial priorities
• Designing and scaling community programmes (e.g., ambassador schemes, UGC activations, events and live experiences) to deepen engagement and lifetime value
• Ensuring governance and compliance across social channels including moderation policies, brand safety, data protection and FTC/ASA rules for influencer activity

About You

You're a strategic, creative leader with proven experience building and scaling social, content and community teams for consumer brands or agency clients. You combine excellent creative judgement with commercial rigour and enjoy turning audience insight into compelling creative work that drives measurable business outcomes.

Essential experience and skills:

• Proven senior experience running social and community for a consumer or DTC brand, agency or in house team with demonstrable results across Instagram, TikTok and long form platforms
• Track record of building and leading small multidisciplinary teams including content producers, community managers and creator leads
• Strong creative capability in short form and long form video ideation, production oversight and optimisation
• Hands on experience of community management and building moderation frameworks at scale
• Experience briefing and managing creators and influencers, contracting partners and managing paid creator budgets
with experience using platform analytics, A/B testing and reporting to drive performance improvements
• Excellent communication and stakeholder management skills with experience influencing cross functional senior stakeholders

Desirable:

• Experience in beauty, personal care or lifestyle DTC brands
• Familiarity with content creation and editing tools (e.g., CapCut, Premiere, Canva) and social scheduling/analytics platforms
• Experience designing ambassador, UGC or creator led commerce programmes

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.