Fractional CMO

Fractional CMO (Remote or Zanzibar based)

Location: Remote or Zanzibar based Engagement: Part-time / Hourly Rate Reporting To: Founder & Executive Leadership Compensation: Competitive, based on experience

The Role

We're seeking a strategic, experienced Fractional CMO to lead the marketing function for an exclusive residential lifestyle community project based in Zanzibar. The ideal candidate will manage a lean team of creatives and specialists, overseeing everything from content strategy to marketing funnels and affiliate campaigns. This is a leadership role focused on orchestration, not execution. You'll be responsible for aligning marketing efforts with business objectives, refining messaging and positioning, and ensuring all touchpoints-from social content to sales materials-resonate with a highly selective audience.

Key Responsibilities

• Content Oversight & Social Media Strategy: Direct the content team in creating and managing a high-performing social media calendar across platforms, including Instagram, Telegram, X, and Rumble.
• Marketing Asset Development: Guide the creation of brochures, promo videos, digital and print sales materials, event collateral, and premium brand artefacts (e.g., coffee table books).
• Affiliate & Referral Strategy: Design and implement a referral and affiliate framework to attract high-quality prospects through aligned partners and brand advocates.
• Funnel Optimisation & Conversion Strategy: Audit and improve the customer journey from first contact to final sale. Oversee CRO, retargeting strategies, landing page structure, and messaging hierarchy.
• Team Management: Lead and coordinate a small remote team of writers, editors, ad buyers, and support staff. Your focus will be on guiding output and maintaining quality and alignment, not doing the work yourself.
• Performance Tracking & Reporting: Define KPIs, monitor campaign performance, and provide regular strategic feedback and updates to the founder and stakeholders.

Ideal Candidate

• 5+ years in a senior marketing role, ideally within real estate, lifestyle, or alternative community brands
• Prior experience as a fractional or full-time CMO in a startup or early-stage venture
• Deep understanding of digital marketing strategy, conversion funnels, and team leadership
• Excellent communicator with an intuitive feel for branding, storytelling, and positioning
• Comfortable working autonomously in a fast-paced, mission-driven environment
• A personal affinity for intentional living, sovereignty, or off-mainstream lifestyle values is a plus