Founding Growth Marketer

Let's make the NHS the most advanced healthcare system in the world

The world's best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. So we're on a mission to fix it with technology that actually works.

We love the NHS because it's accessible to all, free at the point of delivery and employs millions up and down the UK. But we've all read the headlines. It's under intense pressure with rising costs, GP strikes, budget uncertainty and an ageing population. Which means longer wait times, fewer appointments and lower quality care for the people who need of it most. The NHS is beautiful, but broken.

The largest cost (£66bn+) is staff, who spend a ridiculous amount of time on mundane admin. 35% of NHS staff are employed to complete administrative work all day, every day. And that's where we're making a difference.

We're focused on relentlessly automating repetitive processes within the NHS. And we've had great early success. Our first product, Automated Registrations, is already used by 24% of GP practices in England. With this wedge in the market, we're now building more powerful tech that unlocks access to healthcare for the entire nation. Check out bookable.health for a sneak peek.

Our Principles

1. Care deeply
2. Work hard
3. Be your word
4. Trust in radical truth and transparency
5. Do your life's best work
6. Find the fun

Read more about our principles in the Healthtech-1 Handbook.

Founding Growth Marketer Mission statement

Healthtech-1 exists to unlock appointment access in the NHS. To get there, we need to put our products in front of GP practices, fast. We're already in a quarter of GP practices in England and we're not slowing down!

As Founding Growth Marketer you'll be an essential part of the growth team. We're currently dependent on outbound activity from the sales team. But if we're truly going to make a positive impact on the NHS and do it fast you need to help us turn the tables and make inbound leads a core channel. Doing so you will radically transform our growth. We would like you to initially focus on 2 marketing channels: content distribution and community, before moving onto other channels.

Over time you'll have the agency to create the growth marketing playbook that takes us to 100% of the country (and who knows, even beyond). If this excites you, get in touch

Opportunities for progression: This is a founding role. As we grow, so does this function, and so does your remit. You'll have the opportunity to build and lead a team.

From day 1, you'll have the agency to create the growth marketing playbook that takes us to 100% of the country. If this excites you, get in touch

Objectives & Key Results in your first 3 months

Objectives: Nurture potential customers from problem unaware to interested in Healthtech-1

Key results:

• Generate 100 leads per month
• Run 5 experiments
• Set up accurate measurement and attribution
• Growth team grade your handover process as 5/5
• Nurture an engaged community of 100 by running 3 high impact events

Projects and milestones in your first 3 months By Month 1: Get the lay of the land & implement quick wins

• Understood our context, our current state, and where the biggest opportunities are
• Audited our existing marketing activity
• Built a strategy for nurturing leads using content marketing (channel 1)
• Set up attribution tracking
• Landing pages and website conversion improving with measurable uplift
• Identified and implemented 3 quick wins
• Generate 25 leads from channel 1

By Month 2: Double down on signals and start the 2nd channel

• Built a strategy for community and events (channel 2)
• Identified and implemented 3 quick wins for this channel
• Launched a referral or ambassador programme
• Hosted at least one community building touchpoint
• Generate 50 leads from all channels
• Reporting is easy and accurate

By Month 3: Scale your channels

• Built automations that help you increase activity in both channels
• Grow both channels to national coverage
• Planned a quarter of community events
• Generate 100 leads from all channels

Scope of the role

Hear it straight from the horse's mouth/ his words. Olly who leads Growth explains the role:

You fully own:

• Your north star metric (qualified leads generated) and reporting
• Email campaigns
• Paid channels
• Content distribution (and opportunities to collaborate on content production with our content marketer)
• Community & events
• Website optimisation
• Consistency with brand and tone of voice consistency

You do not own:

• Video content creation (that's our content marketer's domain - you distribute)
• Product decisions
• Sales execution (though you'll work closely with the sales team on lead quality)

Required experience

• A generalist - you've optimised multiple channels before
• Analytically sharp - you set up proper measurement, are comfortable with data, and make data driven decisions
• Experimental mindset - you form hypotheses, test them cheaply, and aren't precious when something doesn't work
• Entrepreneurial - startup or founder experience is a plus; you need to be comfortable with ambiguity and pace
• A 'real' person - you're a great communicator and connect with NHS staff. Community is part of this job
• Transparent - you share what's working, flag what isn't, and don't need chasing for updates

Nice to have experience

• Experience marketing to a professional or practitioner audience (e.g. healthcare, legal, finance, education)
• Run a referral or ambassador programme before
• Hands on experience with paid marketing
• Built marketing automations

Benefits

• Paid volunteer days: 2 paid days off per year where you can give back to your mission of choice
• Every 8 weeks we take a day off to socialise as a team (6 working days a year)
• Learning budget of £250 annually and time off to spend it
• Homemade breakfast and lunch on the house when you're in the office
• Health and fitness budget of £60 per month
• Additional 7 days of paid leave to learn how to meditate
• Tooling choice of operating systems and any additional tools you need
• Generous sick leave policy with additional days for mental health leave
• One off local living benefit: £5,000 if you live within a 30 minute walk, or £2,500 within a 30 minute bike (optional, available immediately on signing)
• Pension: 3% employer contribution, employees auto contribute 5% of salary (Nest provider)
• Parental leave: statutory - 6 weeks 90% pay then, SMP for 33 weeks; if employee for a year: 12 weeks 100% pay then, SMP for 27 weeks; if 2 years: 18 weeks 100% pay then, SMP for 21 weeks
• Fertility leave: extra 5 days off per year if you or partner are going through fertility treatment

Inclusive & Diverse by Design

We care about building a product that is loved and a culture that is rich in perspectives, experiences, and backgrounds. Our team represents more than ten different cultures. We come together every lunch time for a home cooked meal, rotated among team members. We want everyone in our team to know that they belong. We are purposeful about this and are proactively building a company that is inclusive of all people; from race, religion, sex, sexual orientation, gender identity, age, neurodiversity, disability, colour, and national origin - essentially every type of diversity. We don't just want people who fit in, we want them to fit together. We're active in continually improving the way we make this happen.