Field Marketing Specialist

Overview

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

At NAVEX, we're making the world a better place. A safer place. A more ethical place. A place where anyone, anywhere can have a voice. That's a serious impact.

NAVEX is a global leader in GRC solutions and helps organisations strengthen their risk and compliance programs with a 360-degree view of enterprise, third party and ecosystem risk for enhanced regulatory compliance and proactive risk management. Easy to use, the NAVEX One platform empowers compliance through connecting unparalleled industry intelligence and insights. Worldwide, we have over 13,000 customers who trust NAVEX to address evolving regulations and their compliance challenges.

What you'll do

• Plan, execute, and optimise integrated multi-channel programs and campaigns to new and existing customers, with a focus on attracting and engaging new business prospects, nurturing leads, and optimising conversion pathways.
• Work closely with the marketing and sales leaders whilst using a data driven and collaborative mindset to develop strategy and take a performance-based approach.
• Collaborate with other marketing functions (e.g., digital, content, creative) to ensure alignment of demand generation activities, including ownership of campaign calendars.
• Ensure Business Development Representative (BDR) team alignment for all demand campaigns (inbound and outbound) including lead management.
• Establish, maintain, and optimise scalable processes that ensure best practices in campaigns and lead management, including tracking lead lifecycle and conversion rates throughout the pipeline.
• Define activity success metrics and own the performance analysis of demand generation activities, informing ongoing optimisation to meet targets.
• Manage agency, supplier relationships and budgets.
• Ensure full utilisation of the company's Martech stack to support demand generation activities.

What you'll need

• Bachelor's degree in marketing, business management, or equivalent experience in a SaaS environment.
• 2+ years' experience coordinating and executing global demand generation campaigns, including copywriting, channel strategy, advertising, email marketing, webinar production, and more.
• Strong understanding of demand generation programmes with a proven track record of owning campaigns, generating high quality leads, and driving pipeline growth.
• Experience creating and executing successful B2B integrated demand generation campaigns.
• Experience working with sales leaders, sales teams, and BDRs to drive leads (direct and indirect channels).
• Experience developing and implementing lead generation and nurturing strategies including segmentation, targeting and personalised communication.
• Excellent analytical skills and data-driven thinking with a focus on metrics, measurement and optimisation.
• Ability to work effectively in a distributed team / matrixed environment.
• Knowledge of marketing technologies such as Salesforce, Marketo, LinkedIn and Microsoft Office.
• Experience negotiating with and managing suppliers.
• Excellent written and verbal communication skills with the ability to see the big picture view of our marketing strategy.
• Ability to drive results through decision-making, marketing strategy and project management while aligning with NAVEX's core values.

Our side of the deal

• We believe everyone deserves to see their path forward, with steps in place to achieve their career and financial goals.
• Every team member is required to have a career plan in place, to be reviewed with their manager after six months in our team.
• Pay progression based on performance.
• We're committed to helping you thrive in all aspects of your life. Our pay programs are one element of this. Check NAVEX's career page to find out more information.
• We're an equal opportunity employer, including all disability and veteran status.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!