Events Marketing Executive

Zaizi is seeking a highly organised Events Marketing Executive with proven success in delivering public sector events end-to-end. The role will strengthen our presence in the UK public sector market by managing events that influence pipeline growth, while also supporting internal communications to enhance employee engagement.

Key Responsibilities

• Lead the full lifecycle of public sector events, from concept and promotion through to on-site delivery and post-event ROI analysis.
• Demonstrate strong understanding of UK public sector priorities, procurement processes, and stakeholder engagement to shape event strategy and content.
• Build event registration pages in WordPress, ensuring integration with HubSpot for lead capture and tracking.
• Create and manage event automation campaigns in HubSpot, including pre-event promotions, reminders, and post-event nurture sequences.
• Apply AI tools (e.g. sentiment analysis, event personalisation, automated reporting) to enhance event engagement, tailor communications, and improve ROI tracking.
• Own all event logistics: venue sourcing, supplier management, budgeting, scheduling, and on-site coordination.
• Deliver comprehensive post-event reporting using HubSpot and CRM data, covering attendance, pipeline influence, lead quality, and ROI.
• Maintain and segment the HubSpot CRM database for future event campaigns and nurture activities.
• Deliver high-quality internal communications campaigns to inform and engage employees, including newsletters, announcements, and intranet content.
• Collaborate with the Head of Marketing, Digital Marketing Executive, and Sales to ensure events are fully aligned with ABM campaigns and business development priorities.
• Design professional event assets including digital brochures, social graphics, posters, and supporting content such as blogs or whitepapers.

• Proven experience in managing B2B/public sector events, with sole responsibility for planning, delivery, and ROI reporting.
• Strong knowledge of public sector stakeholders and policy environment, with ability to tailor events accordingly.
• Proven ability to deliver end-to-end event marketing campaigns using HubSpot and WordPress.
• Track record of producing measurable business outcomes from events, including pipeline influence and client acquisition.
• Strong project management, organisational, and supplier management skills.
• Excellent written and verbal communication skills, with experience in delivering internal communications campaigns.
• Strong creative skills with Adobe Creative Cloud proficiency to produce branded event materials.
• Data-driven approach with proven ability to analyse and report on event ROI.
• Familiarity with AI applications in events and communications, such as audience profiling, automated content creation, or post-event analytics.
• Knowledge of GDPR compliance in event management.
• A degree in Events Management, Marketing, Business, advertising or related fields is desirable.

Additional Information

You don't meet all the requirements?

Studies show that women and black, Asian and minority ethnic people are less likely to apply for a job unless they meet every qualification. So if you're excited about this role but your experience doesn't align perfectly with the job description, we'd love you to still apply. You might just be the perfect person for this role, or another role here at Zaizi.

We actively welcome applications from people of colour, the LGBTQ+ community, individuals with disabilities, neurodivergent individuals, parents, carers, and those from lower socio-economic backgrounds.

If you need any accommodations to support your specific situation, please feel free to let us know. For candidates who are neurodiverse or have disabilities, we are happy to make any adjustments needed throughout the interview process-just ask!

SC Clearance:
Zaizi works with UK Central Government departments on a range of projects. To be able to work on our customer projects, employees must be Security Cleared to a standard acceptable to our Government customers. Due to this restriction we can currently only recruit candidates who have the right to work in the UK without sponsorship and who have lived in the UK for the last 5+ years continuously.

Salary: £30,000 - £35,000

25 days paid holiday, plus bank holidays

Vitality medical insurance
Workplace Pension 5% employer contribution
Group Life Assurance
Cycle scheme
5 days a year for approved Training
WFH equipment allowance
Buy / Sell Holiday
2 days paid volunteering days

Other benefits:
Flexible working
Work on exciting projects - make a difference
Empowered to make decisions
Encouraged to fail fast and learn quickly
1-2-1 and team coaching / training available to all our staff

For further information contact-

Nat Hinds-Head of Talent

Kayla Kirby-Talent Acquisition Specialist