Event Sales Planner

Our client delivers design-led, sustainable catering for some of London s most memorable private and brand-led events. They are hiring an Event Sales Planner to grow their pipeline someone confident picking up the phone, comfortable hearing not yet, and consistent with follow-up in a way that keeps relationships warm.

Event Sales Planner (Luxury Weddings & Exclusive Events) You ll be joining an established, experienced and genuinely supportive team known for excellent delivery and client care. They will back you throughout the sales-to-event journey while you bring the proactive, commercially driven edge that helps convert opportunities into confirmed bookings.

You don t need an events sales background, but you do need commercial instinct, strong organisation, and a genuine interest in weddings, hospitality, and premium client experiences.

Why this role is a great move You ll be selling genuinely premium events You ll work on luxury weddings, private celebrations and high-profile corporate events clients who care about detail, design and a seamless guest experience. The strength of the brand makes follow-up easier.

Our client has a clear proposition: high-end catering with sustainability built in. It s a credible story and a strong reason to stay in touch while clients make decisions.

You ll have autonomy and real influence You ll run your own pipeline and be trusted to find opportunities, shape proposals and drive revenue this isn t a purely inbound admin role.

You ll be backed by a strong delivery team You ll work closely with an experienced operations team who are excellent at execution and client care so you can focus on generating and converting business.

Variety and visibility From tastings and site visits to working with venues and planners, you ll be at the centre of the client journey and involved in the events you sell.

The role As an Event Sales Planner, you ll take ownership of new business generation and the full sales-to-event journey, with a particular focus on luxury weddings and private events.

Proactive sales & pipeline management Generate leads and build new opportunities (not just respond to inbound enquiries).

Manage the full sales cycle: outreach, discovery, proposal, follow-up and confirmation.

Follow up consistently and professionally persistent, not pushy.

Identify upsell and cross-sell opportunities to increase event value and margin.

Build relationships with venues, wedding planners, private clients and key accounts.

Proposals & client experience Produce tailored proposals in PowerPoint using templates and pricing structures.

Translate client vision into clear, deliverable plans that reflect the client s standards.

Attend tastings, site visits and client meetings to help convert opportunities.

Maintain post-event relationships and secure referrals, testimonials and repeat bookings.

Collaboration & delivery Work closely with Operations Managers and the Kitchen team to ensure proposals are operationally deliverable.

Support marketing with event highlights, testimonials and content where needed.

Communicate the company s sustainability ethos clearly, offering eco-conscious options that clients value.

Who this suits A proactive sales professional who is comfortable being out in front calling, emailing, following up and building relationships.

Someone resilient and level-headed: objections don t throw you, and no doesn t dent your energy.

A communicator with good judgement knows when to push, when to pause, and how to stay welcome.

Strong organisation and attention to detail (proposals, pipeline, next steps, follow-through).

Interested in weddings, events or hospitality and motivated by premium client work.

KPIs / what success looks like Hitting personal sales targets across weddings and private events.

Strong enquiry-to-booking conversion rates.

Increased event value through upselling and cross-selling.

High client satisfaction, referrals and repeat bookings.

How to apply Please apply here. Our client s recruitment partner, Hiring People, will be in touch with you directly. If shortlisted, you may be asked to complete a short video interview.