European Channel Sales Director

International Manufacturer - ProAV / Broadcast Location: UK Preferred - Europe Scope

We are conducting a confidential search for a senior Europe Channel & Distribution Sales Leader on behalf of an established international manufacturer within the ProAV / Broadcast sector.

This appointment forms part of a broader commercial reset and growth mandate across the region.

The Opportunity

This is a pure leadership role with full accountability for performance across an established, multi-country reseller network generating eight-figure annual revenue.

The successful candidate will inherit a team of approximately 10 and will be tasked with strengthening commercial discipline, forecasting accuracy, and performance accountability across Europe.

Key Responsibilities

• Lead, coach, and develop a multi-country channel sales team across Europe
• Improve forecasting accuracy, pipeline visibility, and KPI discipline
• Drive structured sell-through initiatives in partnership with marketing
• Accelerate revenue growth across a mature reseller base
• Strengthen pricing governance and channel consistency
• Reset performance expectations and raise standards where required
• Act as the commercial bridge between sales, product, operations, and marketing

The Mandate

The business is transitioning from a period of operational consolidation to a renewed focus on growth.

• Channel engagement and field presence require reinforcement
• Performance management discipline must be elevated
• Commercial execution needs greater structure and accountability

This is a commercially focused sales leadership mandate requiring confidence, structure, and decisive leadership. There is no personal salestarget. Success will be measured by:

• Team performance
• Strategic execution
• Revenue growth
• Forecast reliability

Candidate Profile

We are seeking a manufacturer-side sales leader with:

• Proven experience leading multi-country reseller networks across Europe
• Strong forecasting and pipeline management capability
• Demonstrated success improving team performance and accountability
• Commercial acumen and comfort managing cross-functional tension
• The confidence to make clear people and performance decisions

A background within professional ProAV, Broadcast manufacturing, or adjacent sectors is highly desirable, though not essential.