EMEA Demand Generation Manager

Overview

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces-including Amazon, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit or email .

Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek's Global Most Loved Workplaces .

Role

We are seeking a highly analytical and results-oriented EMEA Demand Generation Manager to lead our efforts in driving awareness, interest, and qualified leads for Pattern's eCommerce acceleration solutions. This role will be responsible for developing, implementing, and optimising multi-channel demand generation strategies that align with our sales objectives and contribute to revenue growth. The ideal candidate will possess a deep understanding of the full marketing and sales funnel, from initial awareness to closed-won deals. You will leverage marketing automation platforms, CRM systems, and various digital channels (e.g., PPC, social media, email, webinars, content syndication) to create impactful campaigns. If you are passionate about data-driven marketing, enjoy collaborating cross-functionally, and thrive on achieving measurable ROI, we want to hear from you.

What is a day in the life of a EMEA Demand Generation Manager?

• Strategy & Planning:
  • Develop and execute comprehensive demand generation strategies and campaigns across multiple channels (inbound and outbound) to consistently meet and exceed lead generation and pipeline targets specifically for the UK, Germany and Middle East markets.
  • Collaborate closely with regional Sales leadership (UK, DE, MENA) to refine Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), ensuring seamless lead handover and alignment between marketing and sales goals.
  • Conduct prospect and customer segmentation tailored to each region (UK, DE, MENA) to identify new opportunities and refine targeting.
• Campaign Management & Execution:
  • Plan, manage, and optimise integrated digital campaigns, including Paid Search (PPC), Paid Social, Display Advertising, Content Syndication, and Retargeting.
  • Oversee email marketing campaigns, including nurturing sequences, automation flows, and segmentation for optimal engagement and conversion.
  • Work with Content Marketing and Product Marketing to ensure content aligns with demand generation goals and supports the buyer's journey at every stage.
  • Manage and coordinate webinars and virtual events for lead capture and nurturing.
  • Implement Account-Based Marketing (ABM) strategies for key target accounts, delivering personalised experiences.
• Marketing Operations & Technology:
  • Work closely with the Marketing Operations team to ensure seamless integration between the Salesforce (SFDC) and Marketo systems to ensure leads are captured and scored correctly.
  • Ensure data cleanliness, integrity, and compliance with GDPR regulations for all demand generation activities.
• Performance Analysis & Optimisation:
  • Define, track, and report on KPIs for all demand generation activities, including lead volume, MQLs, SQLs, conversion rates, cost per lead (CPL), and marketing-attributed pipeline/revenue.
  • Conduct rigorous A/B testing and continuously optimise campaigns, landing pages, and conversion funnels to improve efficiency and ROI.
  • Provide regular, data-driven insights and recommendations to senior leadership and the wider marketing/sales teams.
• Cross-functional Collaboration:
  • Foster strong relationships with Sales, Product, Content, and Product Marketing teams to ensure a unified customer journey and consistent messaging.
  • Contribute to the overall marketing budget planning and be accountable for managing demand generation spend efficiently.

What will I need to thrive in this role?

• Proven EMEA Experience: 4+ years in a dedicated Demand Generation, Lead Generation, or performance-focused Digital Marketing role, with experience spanning multiple European markets and/or the Middle East, preferably in a B2B / SaaS / ecommerce environment.
• Technical Proficiency: Proficiency with Marketo. Familiarity with Salesforce. Experience with analytics platforms (e.g., Google Analytics, Google Tag Manager, Tableau, Looker) and hands-on experience with paid media platforms (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
• Strategic & Analytical Thinking: Deep understanding of the buyer's journey and sales funnel. Strong analytical skills to interpret complex data, identify trends, and derive actionable insights. A data-driven mindset focused on ROI and continuous improvement.
• Campaign Expertise: Proven track record designing, executing, and optimising multi-channel campaigns that generate high-quality leads and drive pipeline. ABM experience is highly desirable.
• Communication & Collaboration: Excellent written and verbal communication, ability to present data clearly, strong interpersonal skills, and effective cross-functional collaboration. Strong project management and organizational skills.
• Desirable Skills & Experience: Experience in a fast-paced, high-growth startup or scale-up. Certifications in marketing automation platforms (e.g., HubSpot, Marketo). Fluent in German and/or Arabic is desirable.

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry. We are a company full of talented people, evolving quickly, with big goals. We also offer benefits including:

• 28 days Holiday (increasing to 32 with each year of service)
• Competitive salary
• RSU's (Restricted Stock Units)
• Hybrid working
• Private Medical Insurance
• Free breakfast and snacks in the office
• Enhanced Pension Scheme
• Nursery Scheme
• Enhanced Maternity and Paternity leave and pay
• Regular company socials

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.