Email Marketing Manager

THE ROLE:

We are seeking a creative and organised email marketer with proven experience managing email marketing strategies and audience data. The ideal candidate will be confident in planning, creating and managing email marketing campaigns, automation journeys and data capture activities. You will have good technical and HTML skills, ideally within Salesforce Account Engagement Cloud (Pardot) or similar email systems. Experience in driving engagement and nurturing audiences is key, as is an eye for detail and excellent problem solving skills. As a team leader, you will be a strong communicator who can develop and lead a team to deliver high-quality, impactful email campaigns.

WHAT YOU'LL DO:

You'll oversee the creation, deployment, and reporting of email campaigns while maintaining the integrity of our processes, data, and overall engagement strategies. As a key leader in the team, you'll guide the development of our email marketing initiatives, ensuring we optimise our sender reputation, improve segmentation, and deliver high-quality, impactful communications.

ABOUT YOU:

You'll possess a solid understanding of email marketing platforms, CRM systems, and data driven marketing strategies. An analytical mindset with expertise in email marketing best practices, deliverability, segmentation, automation, user journeys, A/B testing, and data privacy regulations (e.g. GDPR). Your ability to balance creativity and attention to detail with data analysis and interpretation will support the creation of effective, results-driven email campaigns. You'll be highly organised, able to manage priorities, allocate tasks, and work to deadlines, responding to shifting goals and timelines as needed. A team player with a collaborative, proactive and innovative approach.

Knowledge, Skills & Experience:

• Strong experience with email marketing platforms & CRM systems (ideally Pardot/Salesforce Marketing Cloud)
• Understanding of HTML for email
• Proficiency in reporting and analysing email performance metrics
• Experience in using project management tools (e.g. Trello) to coordinate and plan
• A deep understanding of segmentation, list hygiene, and maintaining data integrity in email marketing
• Knowledge of email compliance regulations (e.g., CAN-SPAM, GDPR).