E-Commerce Activation Specialist

For 45 years, the Laurastar Group has combined innovation, ambition, and excellence to create long-lasting products that beautify and purify your clothes and home. The family-owned Swiss group's expertise now extends from ironing and fabric care to hygienic steam systems aimed at creating a healthier home for you and your loved ones. Thanks to its unique Dry Microfine Steam DMS technology, Laurastar is the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group s headquarters are located, almost a quarter of households own at least one of the brand s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Benelux and Hungary.

Our motivated, well-trained, hard-working, result-oriented employees are the foundation of our success.

If you would like to contribute to this success, we look forward to meeting you!

We are looking for our future,

E-Commerce Activation Specialist

to join our world headquarters in Châtel-St-Denis.

As an E-Commerce Activation Specialist, you will be responsible for building and scaling Laurastar s discovery and activation channels to drive qualified demand and sales performance. Your mission is to generate incremental revenue and demand capture across organic search (SEO), AI-driven discovery (GEO / LLM), agentic commerce, social commerce, affiliate marketing and mobile activation channels, while strengthening the connection between customer discovery and conversion funnels.

Main role:

• Drive activation strategies for promotions and product launches to maximize commercial impact, including traffic acquisition quality, conversion funnel contribution and incremental sales uplift.
• Own and execute Laurastar s SEO, GEO, AEO and AI-driven discovery roadmap, including content planning coordination and continuous optimization of organic visibility across search engines, LLM platforms and conversational commerce environments.
• Manage affiliate marketing programs end-to-end, including partner onboarding, performance monitoring, optimization and revenue contribution growth.
• Design, deploy and scale Laurastar s CRM mobile engagement framework (Push notifications, WhatsApp and SMS), including use-case rollout, lifecycle activation and performance tracking.
• Lead social commerce and digital activation pilots (product catalogue, creator commerce, live shopping, emerging platforms), from concept definition to execution and performance evaluation.
• Develop and implement structured data frameworks, product discoverability logic and agentic commerce readiness.
• Own activation channel performance targets, including organic discovery contribution, engagement metrics and activation-driven revenue impact.
• Monitor activation KPIs, manage execution roadmaps and delivery milestones, continuously optimize channel performance and proactively propose innovation initiatives in AI commerce and digital activation.

Technical Competencies:

• Strong knowledge of SEO and organic discovery strategies.
• Experience with AI-driven discovery platforms, LLM visibility (GEO & AEO) and conversational commerce is a strong plus.
• Understanding of structured data, schema markup and product feed optimization.
• Experience with social commerce platforms (Meta/TikTok).
• Knowledge of affiliate marketing platforms and partnership ecosystems.
• Familiarity with mobile engagement tools (push notifications, WhatsApp Business, SMS platforms).
• Knowledge or experience with Salesforce Marketing Cloud.
• Any Salesforce certification is a plus.
• Proficiency in using data to drive growth, with the ability to read dashboards, interpret performance insights, and translate them into actionable business decisions.
• Fluent spoken and written English (C1 minimum). French knowledge is a plus.

Personality, Soft Skills:

• Strong strategic and execution-oriented mindset
• Curious and innovation-driven, with a strong interest in AI commerce and emerging digital trends
• Ability to manage multiple activation initiatives simultaneously
• Proactive, autonomous, and solution-oriented
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Comfortable working in an international environment
• Minimum 5 years of experience in e-commerce, digital marketing, SEO, social commerce, or activation roles
• Proven experience in managing customer activation channels
• Experience working in multi-market or international e-commerce environments is a plus

Please apply on

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