DTC Sales Manager

Haddad Brands Europe, founded in 2017, specializes in the distribution of children's apparel under exclusive licenses (Nike, Levi's, Converse, Jordan, Lacoste ) across Europe.

Operational for 9 years, the company has experienced remarkable growth and now counts over 500 employees throughout Europe.

We distribute our products both through wholesale, working with major multi-brand and specialized retailers, and through retail, via our corners in leading department stores.

In concrete terms, this means that if you purchase children's apparel (0-7 years for Nike, 0-16 years for Levi's, Converse, and Jordan), whether in a physical store, online, in the Netherlands, the UK, Italy, or anywhere else in Europe, the product you're holding has gone through us - even if you bought it in an official Nike or Levi's store!

We are currently looking for a DTC Sales Manager (UK).

RESPONSIBILITIES:

As Levi's DTC Sales Manager, you own the growth and performance of Levi's Direct-to-Consumer business across Europe. Your immediate priority is the dot-com (online) business: driving assortment, inventory and logistics excellence to unlock its full commercial potential. As the business matures, your remit is designed to expand into bricks-and-mortar retail, giving you end-to-end ownership of the DTC channel. You bring a commercial, data-led mindset, take full accountability for the accounts and decisions in your remit, and act as the day-to-day driver of a channel the business has identified as one of its biggest growth opportunities for the next several years.

Own & Grow the Digital (Dot-Com) Business - Priority One

• Hold full commercial ownership of the Levi's dot-com account: revenue, margin, and growth targets.

• Set annual and seasonal targets and build the digital trading plan to deliver them, identifying opportunities and risks ahead of the market and reviewing progress regularly with the Brand Director.

• Own the sell-in and sell-through relationship with the digital partner, building senior relationships with its buying and trading teams and leading with data rather than instinct.

• Own monthly performance reporting and act as the DTC voice in sell-out reviews: explain variances in your remit, flag anomalies early and bring the Brand Director a recommendation, not just a status update.

• Benchmark competitor product, pricing and online distribution to identify white space by category, age/gender segment and market, and turn it into an agreed plan with the digital partner.

Assortment & Process Optimisation

• Partner with Merchandising and Design to build a consumer-right online assortment, using sell-out and stock data to set depth, width and phasing each season.

• Identify and remove friction in the sell-in-to-sell-out process, from range planning through to replenishment.

• Standardise and document ways of working with the digital partner so performance is repeatable, not reliant on individual effort.

• Work with Marketing on site merchandising, campaigns and product content that build brand visibility and drive online sell-through.

Inventory, Logistics & Operational Excellence

• Own the end-to-end critical path for the digital account across HBE and Levi's (call-offs, shipping windows, cancellation risk), challenging ways of working in both businesses where they limit the commercial ambition.

• Work with Supply Chain and Customer Service to resolve service issues before they affect sell-through or the partner relationship.

• Track and improve on-time-in-full delivery for the DTC channel.

• Own the DTC inventory position with Demand Planning and Merchandising: stock availability, NOS and re-buy coverage, and clean exit of aged stock through off-price/outlet routes.

• Partner with Business Planning so DTC forecasts and stock plans reflect real sell-out performance.

Build the Future: Bricks & Mortar Expansion

• Once the online business is stable and performing to plan, take on ownership of Levi's bricks-and-mortar DTC retail.

• Build the commercial and operational case for physical retail growth in line with the 3-year Lifestyle Fashion plan, including a point of view on store assortment, sell-through and space productivity.

• Build re-engagement plans for the Outlet business and Franchisee stores within Levi's DTC network (commercial modelling, distribution, execution).

• Represent bricks-and-mortar DTC within the wider account and S&OP planning process as the channel comes online.

YOUR KPIS

• Revenue growth - DTC total, and split online / bricks & mortar as the channel expands

• Gross margin % and margin delivery vs plan

• Online sell-through rate and full-price sell-through %

• Stock availability / in-stock rate for the digital assortment

• Stock turn / weeks of cover and aged stock %

• Call-off % and Gross-to-Net %

• Cancellation rate

• On-time-in-full delivery performance

• Forecast accuracy vs plan (monthly and seasonal)

• Readiness milestones toward bricks-and-mortar ownership (qualitative, tracked against the 3-year plan)

REQUIREMENTS & SKILLS

• 8+ years of experience in DTC, e-commerce, digital sales or account management, ideally in fashion, sportswear or retail.

• Strong commercial and analytical mindset, with experience managing sales, margin, sell-in/sell-through and performance targets.

• Experience working with e-commerce accounts, assortment and inventory management.

• Strong stakeholder management skills, with the ability to work cross-functionally with Merchandising, Planning, Supply Chain and Logistics.

• Fluent English and comfortable working in an international, multi-market environment.