Director Product Marketing Retail

Full details of the job.

Job Title

Job Title Director Product Marketing Retail

Job Description

Job Description About the Role

As the Director of Product Marketing for our Retail Solutions division, including Brightpearl and Inventory Planner products, you'll lead marketing strategies that directly address the retail sector's specific needs and challenges. Your role is vital in ensuring Sage's products perfectly align with the distinct demands of retail and e-commerce markets.

Your Mission

In collaboration with marketing and sales teams, you'll define strategy for effective value propositions and equip our go-to-market teams with the tools needed for success. You'll also partner with product management teams to ensure our offerings match market needs and fulfill customer expectations. Leading a team of product marketing managers, you'll nurture an environment focused on excellence, innovation, and continuous improvement.

Key Responsibilities

Key Responsibilities Key Responsibilities:

Own the retail industry strategy, including micro-verticals, to achieve our growth targets

Drive commercial success by developing positioning, value propositions, messaging, pricing, and go-to-market strategies

Craft compelling product marketing narratives that resonate with retail and e-commerce decision-makers

Collaborate cross-functionally with sales, marketing, customer success, and product teams

Serve as a product evangelist and thought leader at industry events and external communications

Own customer communications around product roadmap updates and strategic initiatives

What You'll Achieve in Your First 90 Days:

First 30 Days:

Build relationships with key stakeholders across marketing, sales, partnerships, and product management

Gain deep understanding of our customers and market through sales call participation

Begin updating competitive intelligence and enablement materials

Review existing marketing content to understand the retail and e-commerce landscape

By 60 Days:

Develop comprehensive knowledge of Brightpearl and Inventory Planner products

Understand our product strategy and how it aligns with company messaging

Define our ideal customer profile and value propositions

Begin contributing to sales demonstrations and customer presentations

By 90 Days:

Lead external communications about products and solutions

Own and execute product roadmap communications

Drive PMM initiatives for launches and sales enablement

Define strategic objectives for the next 3-6 months

Required Qualifications:

8+ years of expertise in Product Marketing with at least 4 years of leadership experience

Proven track record leading cross functional teams in a global environment

Demonstrated experience marketing B2B software solutions to business professionals

Strong background in retail and/or e-commerce verticals

Experience in both strategic and hands-on roles, with successful product launches in competitive B2B SaaS markets

Excellent communication and presentation skills, comfortable speaking to executive leadership and large audiences

Creative mindset with ability to generate and implement innovative marketing ideas

Function

Function Product Delivery

Country

Country United Kingdom

Office Location

Office Location Winnersh;London

Work Place type

Work Place type Hybrid

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