Director of Sales Sports Media & Programmatic Activation

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A global sports technology company is looking for an experienced commercial leader to drive new business throughout Europe.

This is a genuine player-manager opportunity, combining enterprise sales with leadership of an established commercial team.

You will lead strategic relationships while selling high-value programmatic media solutions powered by premium sports data and audience technology.

• Win new business with sportsbooks and iGaming operators.
• Sell programmatic media solutions, PMPs and Deal IDs.
• Lead and develop a team of four sales professionals.
• Build senior relationships across marketing and commercial leadership.
• Own complex enterprise sales cycles from prospecting to close.
• Forecast revenue and manage pipeline through Salesforce.
• Work closely with Product, Trading, Marketing and Customer Success.

• Proven success selling programmatic media.
• Experience selling directly into sportsbooks or iGaming operators.
• Strong knowledge of PMPs, Deal IDs, managed service programmatic and digital media.
• Track record of winning complex enterprise opportunities.
• Experience leading a commercial sales team while remaining personally revenue-generating.
• Strong commercial, negotiation and stakeholder management skills.

• Senior leadership position with significant commercial ownership.
• High-growth international technology business.
• Premium media and data offering with genuine market differentiation.
• Opportunity to shape both strategy and team performance.
• Competitive package $250K - 300K OTE
• Fantastic Central London offices