Director of Sales - West London

Overview

Purpose: To drive commercial performance and take full ownership of sales targets across assigned Locke & Cove properties in the West London market, delivering exceptional revenue growth through strategic account management and targeted new business development.

Reporting to: Senior Director of Sales - UK, you will be based in London 5 days a week, with core hours of 9-5 (40 hour working week).

In this role you will be responsible for the following:

• Developing and executing property-level sales strategies aligned with OKRs to consistently meet or exceed revenue targets across your West London portfolio
• Delivering against ambitious B2B revenue targets with full personal accountability for results
• Dedicating approximately 25% of your efforts to direct revenue generation through hands-on account management - identifying growth opportunities, increasing market share, and maximising yield from existing clients
• Allocating 75% of your time to high-impact new business development - personally identifying, pursuing and closing new corporate clients that deliver significant incremental revenue
• Implementing rigorous account planning to systematically grow revenues from existing and new B2B customers across all channels including direct corporate clients, Travel Management Companies (TMCs), Serviced Apartment Booking Agencies (SABAs), consortia and other B2B intermediaries
• Actively pursuing revenue opportunities across all segments including corporate, groups, M&E, mid & extended stay
• Working collaboratively with the Key Accounts Team, Groups & MICE Team, and wider Commercial Team while maintaining personal ownership of revenue targets
• Maintaining disciplined use of CRM & edyn's database with meticulous attention to data quality and pipeline management
• Providing detailed, data-driven reporting to key stakeholders on sales activity, pipeline development and revenue performance
• Strategically networking at high-value events, exhibitions and conferences to build influential relationships within the West London market
• Personally hosting FAM trips, property showcases, sales presentations and events to drive business to your properties
• Ensuring rigorous adherence to all internal processes for effective account management
• Maintaining comprehensive, up-to-date records with accurate client information in all databases
• Producing actionable management information from internal systems to support strategic decision-making

In this role you will need the following:

Experience:

• 4 years previous hotel experience across multiple European / international jurisdictions looking after £3m plus of annual business
• Proven track record of consistently exceeding sales targets in hospitality or related sectors
• Significant hospitality sales and strategic account management experience with demonstrable results
• Established West London market knowledge with active network of industry contacts
• Comprehensive understanding of the business travel industry, with specific expertise in the hospitality and serviced apartment sector

Skills:

• Exceptional commercial acumen with proven sales achievement
• Superior relationship-building capabilities with C-suite decision makers
• Advanced problem-solving and negotiation skills
• Strategic planning and organizational excellence
• Outstanding written and verbal communication
• Advanced proficiency in business technology tools for sales presentations and reporting
• Demonstrating advanced proficiency with Word, PowerPoint, Excel, CRM and Power BI

Attributes:

• Resilient, tenacious mindset with unwavering focus on results
• Comprehensive understanding of Locke & Cove's business model and brand positioning
• Deep alignment with edyn's business objectives and values
• Self-motivated with ability to work independently while collaborating effectively
• Detail-oriented with strong analytical capabilities
• Driving licence advantageous, but not essential

Values you will share

The Courage To:

• Question
• Evolve
• Be Human

• Be curious and seek out innovation, change and creativity
• Challenge convention, look for better ways to do and be
• Accept accountability and empower those around you
• Feel free to be yourself at work just as much at play
• Accept that perfection doesn't exist in yourself and others and no-one has the monopoly on good ideas
• Recognise the humanity in ourselves and others to learn fast, evolve and grow

Business Skills:

• Take intelligent risks based on deep insight
• Act quickly based on market knowledge and understanding