Director, Mass Markets

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future. IRC UK IRC UK is part of the IRC global network, which has its global headquarters in New York. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster. Since 2021, IRC UK has also provided integration services directly to refugees in the UK. In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm. The Purpose of the Role IRC's External Relations (ER) department brings together Fundraising, Communications and Policy & Advocacy functions. With the aim to raise money, awareness and influence for crisis-affected populations worldwide, the department combines knowledge and expertise across multiple national markets. The IRC fundraising teams are comprised of colleagues and teams working in the USA, UK, Germany, Sweden and Korea as well as emerging markets delivering direct marketing, content, account management, philanthropy, board liaison, corporate as well as trust and foundation partnerships to support IRC's national fundraising strategies. The IRC's private fundraising capability in the UK has grown significantly over the past five years. Ambitious growth plans are in place to deliver increasing income from the private sector as part of an exciting global External Relations strategy. The Director of UK Mass Markets is responsible for the leadership and direction of the Mass Markets team in the UK and for securing long-term sustainable income for the IRC through individual donor acquisition, retention and supporter care. You will lead and develop a high-performing team by growing mass marketing audiences and income, developing exciting and targeted campaigns, identifying opportunities for product, channel and audience diversification, and championing UX and a supporter centric fundraising model. The Director will also serve as a key partner to the UK Executive Director as they facilitate cross-team collaboration, accountability and success among all private fundraising teams in the UK (Philanthropy, Global Corporate Partnerships, Foundations & Trusts and Mass Markets). The Director will play a leadership role in IRC UK more widely as a member of the UK Senior Management Team (UKSMT). The UKSMT is collectively responsible for achieving the cross-functional goals of IRC UK's strategy and actively fostering an inclusive workplace at IRC UK. This role is responsible for: I. Securing significant and sustainable funding in the UK for IRC's work II. Leading strategic activities that support IRC's mass market fundraising presence including campaigns for the End-of-Year, World Refugee Day and emergencies Scope and Authority This position has responsibility for delivering the UK Mass Market team strategy and targets and Supporter Care within the overarching Global Mass Markets strategy and UK Strategic Plan. Responsibility for Resources: This post will have responsibility for three direct reports (1x Senior Acquisition Marketing Manager, 1 x Retention Marketing Manager, 1 x Donor Services Assistant) and a substantial expenditure budget. The role is part of the global Mass Markets team and is matrix managed by the Executive Director in the UK and the Global Vice President of Mass Markets. Key Working Relationships Internal: • Counterparts and senior leads in global Mass Markets team • UK SMT: Directors of Strategy and Delivery, Communications, Advocacy, Philanthropy, Finance, People and Culture, Awards Management • Global peer-level team: Directors and Heads of Mass Markets for Korea, Germany, Sweden, USA and Global Mass Market Support Leads • Digital team members (UK and global) • Global Creative Studio and Brand • Senior Director for Retention • International Operations team, incl. data & analytics roles Key Accountabilities Aligned to the overall Global External Relations Strategy, develop, implement, monitor and report on IRC UK's fundraising and supporter engagement strategy. Lead fundraising campaigns (acquisition, retention, mid-level) that deliver unrestricted income to enable IRC's work. Channels include e-mail, direct mail, inserts, Facebook advertising, new forms of social media, and adwords, as well as telemarketing etc. Develop a supporter engagement programme that focusses on developing and deepening long-term relationships and drives retention rates. Develop and deliver an innovation programme, ensuring fundraising products and activity are at the forefront of the UK sector and allow IRC to cut through to new audiences. Deliver outstanding supporter services, ensuring supporter interactions are dealt with professionally and appropriately. Contribute strongly to overall Global External Relations strategy and budget development during the budgeting and investment request process. Lead, inspire, develop and performance manage the UK Mass Markets team. Ensure effective collaboration between the UK-based leads of the Foundations and Trusts, Global Corporate Partnerships, and Mass Markets teams, in executing comprehensive, aligned donor engagement strategies across the UK. Collaborate with other UK leaders on the UK Senior Management Team, holding collective accountability for achieving the goals of the UK strategy and advising on the wider management of IRC UK to support those goals. Reporting to the UK Board of Trustees, including presentations to the full Board and the External Relations Committee as required. Representing IRC in the Disasters Emergency Committee (DEC) Fundraising Directors group. Be the senior contact for all mass marketing partnerships with third party supplies. Act as senior voice in cross-market working groups and committees. Network and build external profile of the IRC UK Mass Markets team by attending relevant fundraising and sector events, and building other external stakeholder relationships. Input into effective risk management of mass marketing income by accurately assessing opportunities, threats, strengths and weaknesses on a regular basis, and iterating the programme based on results. Accurately forecast, monitor and report on income and expenditure budget lines. Keep up to date with sector developments in individual giving, digital fundraising to ensure IRC is at the forefront of fundraising developments. Work closely with Mass Markets team in other national markets (i.e. Korea, Germany, Sweden, US) and the International Operations team to ensure all engagement is coordinated, and where appropriate, synchronised. Skills, Knowledge and Qualifications: Driven, motivated and proactive with a solutions-based attitude and resilient in the face of setbacks. Proven ability to manage, meet and monitor fundraising budgets and Key Performance Indicators. Excellent organisational skills, especially the ability to manage a complex, varied and substantial workload. Ability to understand legal