Director, GTM Strategy and Programs

The GTM Strategy & Programs team transforms bold strategic ideas into scalable go-to-market initiatives. Sitting at the heart of Miro's commercial operating model, we partner across Product, Marketing, Sales, and CX to define strategy, align stakeholders, and orchestrate high-impact programs that shape how Miro brings (new) products and solutions to market at best.

About the Role

As Director of GTM Strategy & Programs, you will drive the vision, design, and execution of Miro's go-to-market strategy for new products and solutions. You'll lead cross-functional change to ensure the field is equipped to adopt new motions and deliver impact at scale. This role requires a blend of strategic vision, strong program leadership, and the ability to influence senior stakeholders across Miro. You will act as both a thought partner as well as driving execution. Bringing clarity, focus, and rigor to fast-moving teams while upleveling colleagues without having direct reporting lines.

What you'll do

• Translate company ambitions into that programs that help GTM realize new levels of impact
• Define and evolve Miro's GTM operating model to elevate how the field executes their roles
• Lead cross-functional alignment across several initiatives touching Product, Marketing, Sales, and CS to drive execution and deliver new products to market successfully
• Set GTM strategy & program priorities, success metrics, and governance in collaboration with leaders
• Drive global GTM consistency while adapting strategies for regional needs, ensuring launches and programs are scalable, relevant, and effective across diverse markets
• Design and run program structures that ensure accountability, speed, and impact at the highest level
• Serve as a strategic partner to GTM leadership, providing insights that sharpen direction
• Mentor and uplevel team members across the org, regardless of reporting lines

What you'll need

• 10+ years in GTM Strategy, BizOps, Consulting, or GTM Program Management in B2B SaaS/tech
• Proven track record of designing and delivering high impact programs that transform GTM execution
• Deep experience leading global cross-functional change management initiatives
• Strong vision for what "great GTM" looks like and the ability to operationalize it
• Analytical and structured problem-solver with GTM domain expertise
• Skilled communicator who influences at all levels and creates executive-ready material
• Strategic thinker with execution mindset; comfortable shifting between vision, detail and execution
• Highly collaborative, adaptable, and resilient in fast-paced, ambiguous environments

What's in it for you

• Competitive equity package
• Health insurance for you and your family
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro's mission - Empower teams to create the next big thing - is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in , and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.