Director, EMEA Field Marketing

What you'll own

• The EMEA regional marketing strategy and the regional marketing-sourced pipeline.
• To own funnel performance from initial lead to successfully closed deals in partnership with EMEA Sales: ownership of conversion at each stage, and a disciplined feedback loop that carries field and pipeline insight back to the global centers of excellence, including brand, digital marketing, and marketing technology, to optimize the next cycle.
• Local campaign strategy and execution in support of the global marketing strategy: applying Procore's strategy and competitive positioning to decide what to adopt, adapt, and execute in-region, and shaping the messaging and targeting behind EMEA campaigns and the content engine.
• Growth in established markets and the entry and development of newer markets across EMEA, including Middle East and North Africa (MENA).
• Alignment with product marketing and go-to-market: partnership with the EMEA product marketing lead to keep regional messaging, targeting, and sales plays consistent with the company's positioning and go-to-market (GTM) strategy.
• Cross-functional relationships across the commercial organization, including Sales, Finance, and Revenue Operations.
• Account-based marketing (ABM) for the region's upmarket and enterprise motion (1:1 and 1:few), measured against named-account pipeline Leadership of the EMEA marketing team across campaigns, regional events, and new-market development, together with a dedicated group of specialists aligned from the global centers of excellence.
• Brand awareness and share of voice in EMEA, in partnership with the global brand team.
• The EMEA field marketing and events calendar, measured on sourced and influenced pipeline The maturity of the region's partner and channel motion: an understanding of what it takes to build and support local partner strategy and activations, and preparation of the region to activate as the go-to-market channel strategy is defined.
• The EMEA marketing budget, the outcomes it is expected to deliver, and its return on investment.

What you'll bring

• Substantial, demonstrated senior-level experience in B2B marketing (SaaS or technology), leading regional or field marketing in EMEA.
• A record of owning a regional pipeline number alongside an enterprise sales organization selling a complex, considered purchase.
• Expertise in funnel optimization from initial lead to successfully closed deals: diagnosing conversion at each stage and improving it in partnership with Sales and Revenue Operations.
• Commercial and competitive fluency: the ability to internalize company strategy, market dynamics, and competitive positioning, and translate them into messaging and targeting that perform in-region, in partnership with product marketing.
• Range across the regional marketing mix: field and events, ABM, localized demand generation, and brand contribution.
• Demonstrated ability to operate within a global organization: drawing on central centers of excellence, holding a clear point of view on local versus global, and keeping both aligned.
• Experience leading distributed teams across multiple markets, with the range to grow established markets and establish newer ones across the region, including MENA.
• An understanding of what it takes to build and mature a local partner and channel motion.
• Proven ability to build effective working relationships and manage stakeholders across senior sales and commercial leadership, and the strategic decision-making skills to operate as a strategic partner across Sales, Finance, and Revenue Operations.
• The range to set regional strategy while remaining engaged in execution where it accelerates outcomes.
• Proficiency in ABM platforms (ex: 6sense), Salesforce, and marketing automation.

First-year measures of success

• A single EMEA marketing strategy, developed with Sales, that supports the region's revenue goals rather than a set of disconnected local activities.
• Regional messaging and targeting that reflect Procore's positioning and GTM strategy, aligned with product marketing and sales plays.
• Ownership of the EMEA marketing-sourced pipeline, with demonstrable improvement in funnel conversion from initial lead to successfully closed deals.
• An operating account-based marketing motion against the region's priority upmarket accounts.
• Measurable progress entering and developing newer markets across EMEA, including MENA.
• An evidenced recommendation on the timing and shape of the region's partner and channel motion.

Additional Information

Base Pay Range: 133 700.00 EUR Annual This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate's job-related skills, experience, education or training, and location.