Director, Community Marketing

Responsibilities

• Community Strategy & Experience
  • Own Bentley's broader community strategy across developers, users, and customers
  • Shape a connected community model across digital and in-person touchpoints
  • Oversee the Communities Hub to ensure it is intuitive, active, and valuable
  • Bring fresh, outside-in thinking to how Bentley builds community
• Developer & User Communities
  • Lead the evolution of Bentley's developer community approach, helping the company build more intentional, credible, and engaging experiences for technical audiences
  • Partner with product, technical, and marketing stakeholders to identify where developers need distinct engagement models, content, and programs
  • Help Bentley better serve developer audiences while ensuring those efforts connect into the broader user and customer ecosystem
  • Identify new ways to build trust, participation, and long-term engagement with developers and other key community segments
• Programming, Content & Activation
  • Connect programs such as user groups, Coffee Corners, CABs, events, meetups, and other customer initiatives into a more cohesive community experience
  • Oversee in-community content and engagement moments, including onboarding, announcements, discussion prompts, calendars, recaps, and resource libraries
  • Help shape community-led activations that deepen engagement, strengthen peer connection, and make Bentley's ecosystem more dynamic and useful over time
• Cross-Functional & Team Leadership
  • Partner closely with Bentley stakeholders to align priorities, roles, and processes
  • Translate community feedback and engagement patterns into actionable insights that inform programming, communications, and future investment
  • Lead and develop a small, high-impact team responsible for day-to-day execution of the Communities Hub and Bentley User Groups
  • Operate as a player coach, setting direction and standards while staying close enough to the work to guide quality and execution
  • Create focus, momentum, and strong operating rhythm in a function that is still being built and refined
• What Success Looks Like
  • Bentley builds a stronger and more credible approach to engaging developers within its broader community ecosystem
  • Developers, users, and customers have clearer pathways to discover Bentley, learn, connect with peers, and stay engaged over time
  • The Communities Hub becomes a more trusted, intuitive, and valuable destination
  • Community programs and touchpoints feel more connected, intentional, and strategic rather than one off
  • Community engagement grows in quality, relevance, and consistency
  • Internal teams view community as a meaningful channel for engagement, insight, and advocacy
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements)
• Willingness to travel as needed

Qualifications

• 10+ years in community, community marketing, digital engagement, platform strategy, or related roles
• Open source community experience and/or open source community platforms
• Proven experience building, scaling, or evolving digital communities or community platforms
• Strong big picture thinker who can connect strategy to execution and bring structure to a growing function
• Excitement around experimentation, with a mindset of testing new ideas, learning quickly, and refining what works
• Demonstrated ability to think creatively and outside the box about how communities should be structured, activated, and grown
• Experience leading community operations, engagement programs, and cross functional stakeholder alignment
• Experience leading and coaching small teams in fast moving, matrixed environments is a plus
• Curiosity around the usage of AI in workflows, ideally some experience adopting this in a professional setting
• An exciting career as an integral part of a world leading software company providing solutions for architecture, engineering, and construction
• An attractive salary and benefits package
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups
• A company committed to making a real difference by advancing the world's infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world

Equal Opportunity Employer

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.