Director - Demand Generation (Insurance)

Skills and Competencies

• Proven experience leading demand generation, ABM, and field marketing across multi regional insurance markets with complex enterprise sales cycles
• Strong ability to turn segment and campaign strategy into focused, account based programs that drive pipeline growth
• Strategic planner with experience balancing digital channels and physical events across the full buying journey
• Deep expertise in ABM, including account prioritisation, multi channel engagement, intent driven targeting, and sales alignment
• Experience shaping regional insurance event strategies in collaboration with stakeholders, SMEs, and central events teams
• Strong people leader with a track record of building high performing teams and driving operational excellence
• Confident executive communicator with strong cross functional partnering skills across Sales, SDRs, Marketing Ops, Digital, Content, Campaigns, and Product Marketing
• Data driven marketer, using demand generation and ABM KPIs to optimise performance and business impact
• Hands on experience with account intelligence, intent data, and modern ABM technologies
• Practical experience applying AI to improve targeting, streamline workflows, and increase marketing effectiveness
• Curious, forward thinking mindset with a commitment to responsible and ethical AI use

Education

• Bachelor's degree in Marketing, Communications, Business, or related field required; MBA preferred

Responsibilities

This role leads global demand generation, ABM, and field marketing for Moody's Insurance segment.

• Own the Insurance demand generation and field marketing strategy to drive growth, engagement, and pipeline
• Translate segment strategy into integrated demand generation, ABM, and field marketing plans
• Define and evolve ICPs, buyer personas, and buying group frameworks
• Deliver an ABM led strategy to achieve MQL, pipeline, and new business targets
• Partner closely with senior Insurance sales leaders on account plans, acquisition, and expansion
• Lead regional field marketing and ABM teams across the Americas, Europe, and Africa; consult with APAC
• Oversee DG and ABM execution and optimisation across platforms such as Marketo
• Shape and coordinate the regional Insurance event strategy
• Partner with SDR and Sales teams to improve lead quality, conversion, and deal outcomes
• Monitor and optimise campaign, ABM, event, and intent driven performance
• Champion the use of AI to accelerate execution and improve team effectiveness

About the Team

The Moody's Marketing team drives global demand generation, account based engagement, brand awareness, and go to market strategy. The Insurance Marketing team partners closely with the Insurance Segment to execute high impact, globally coordinated programs that support growth, strengthen customer relationships, and expand Moody's presence across the insurance ecosystem. This role collaborates with Sales, Product, Insurance Leadership, and Marketing Operations to shape Moody's influence and success within the global insurance industry.