Direct Response Marketing Officer

Do you have experience of planning, developing and delivering paid, multi-channel marketing campaigns? Would you like to produce event marketing campaigns for the UK's leading charity for people affected by dementia?

About The Role
We are recruiting for a Direct Response Marketing Officer to join on a full-time, permanent contract, working 35 hours per week.

As Direct Response Marketing Officer you will manage and deliver multi-channel marketing campaigns, driving participation for our sports, challenge, and mass event program. By working with different teams across the organisation and our media agency and external stakeholders, you will brief, optimise and evaluate marketing campaigns.

You will monitor the results of communications, make recommendations to help inform and improve future campaigns and provide timely and accurate updates on key campaign metrics to senior stakeholders.

Every day will be different, for example, the role can include writing compelling marketing copy for a campaign, working with internal and external designers to develop creative ideas, or producing a post-campaign report.

Interviews for this role have been provisionally scheduled to take place via MS Teams on Monday 17th and Tuesday 18th November.

About you
Joining us, you'll have experience of planning, developing and delivering paid, multi-channel marketing campaigns. You'll have experience of managing day-to-day relationships with suppliers and agencies and you'll be able to brief internal teams or external suppliers on print, copy, design or market research requirements.

Crucially for this role, you'll be able to stay organised and prioritise effectively while juggling multiple tasks or conflicting deadlines. You'll also understand budgets, financial management and reporting and you'll be able to monitor, collect and analyse data to make decisions and recommendations.

What you'll focus on:

- Planning, developing and executing event marketing campaigns for Alzheimer's Society fundraising events.
- Leading on the development and implementation of events marketing across a range of channels, including but not limited to TV, Radio, Digital (including social media), Direct Mail, Door Drops, email and SMS.
- Overseeing part of the events budget, including monitoring spend and monthly reporting.
- Drafting compelling copy, ensuring that all communication is in line with the overall campaign concept and adheres to guidelines.
- Providing timely and accurate updates on key campaign metrics to senior stakeholders.
- Closely monitoring and evaluating the results of all communications, using learnings to optimise during and post-campaign across all channels.

About Alzheimer's Society - who are we and what's our mission?
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives. Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as part of a minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.

Our hiring process
We want you to bring your whole self to the process. Applications are anonymised until interview stage, and we're happy to support any adjustments. Share your feedback via our candidate survey when applying to help us improve. We may close early if we receive high interest (with 48 hours' notice). Some roles may require a DBS check as part of our safer recruitment commitment. Thinking about using AI during the recruitment process? we know this can be helpful in many ways but remember to include your personal and authentic self too. Your voice and experience are what really set you apart.

Giving back to you
At Alzheimer's Society, we value our people and take a total reward approach to pay and benefits. You'll enjoy a generous double-matched pension scheme, 27 days' annual leave (plus bank holidays and wellbeing days), and access to a free Health Shield Cash Plan, 24/7 EAP, Thrive mental wellbeing support, and virtual GP services. Our Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes, while our flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance. We also offer a free Will-writing service and long service awards to recognise your ongoing commitment.