Digital Media Manager

Job Title: Digital Media Manager (Paid Media)
Location: London (Hybrid)

Main Purpose of Job
Contribute to the Digital Activation Team, a key component of the Digital function responsible for delivering digital solutions to our client. Responsible for the planning, effective delivery, and measurement of Paid Media activities to drive audience growth, acquisition, and engagement for our key audiences (Consumer, Retail, External Affairs, Consumer Experience).

This role requires expertise in paid media delivery, strategy, and measurement, as well as strong organizational and project management skills. The Digital Media Manager will handle day-to-day operations with our media agency, collaborate directly with media partners, and align internal teams to ensure campaigns run effectively and deliver measurable results. The manager will inspire and deliver innovation across our Paid Media activities, leveraging insights and optimization to continually improve performance.

Main responsibilities
Strategy and planning

• Plan and implement Paid Media strategies, aligning with integrated communication and digital strategies to drive audience activation and acquisition.
• Collaborate with cross-functional teams to design and deliver impactful paid media campaigns that meet business objectives.
• Develop and execute digital acquisition strategies in alignment with SFP marketing codes and legal regulations.
• Lead planning and execution across paid media channels, including social media, display, programmatic, affiliate marketing, and retargeting.

Delivery

• Executes the delivery of digital campaigns as part of our multi-category strategy all with a focus on driving acquisitions primary in digital channels but also broadening to include offline & retails channels.
• In collaboration with the Digital Strategy Team, defines the acquisition KPI and Measurement framework, develop reporting and educate the wider business to ensure acquisition metrics are interpreted correctly and clearly mapped to business performance
• Ensures that our campaigns and interactions have the consumer at the core. Focuses on delivering against known pain points and unmet needs, and the opportunities to address these. Establishes work priorities, provides direction, and guidance for the creation of high-impact interventions based on consumer needs and business requirements.
• Ensure the effective set up, measurement and running of all reporting to demonstrate KPIs deliverables.

Campaigns

• Executes the delivery of primary digital acquisition campaigns as part of our multi-category strategy.
• Ensure all programmes, projects and campaigns effectively discover, define, design, deliver, deploy and create data to power insight and optimisation, so we are always learning and always improving.

Collaboration

• Works closely with internal Brand, Marketing, Corporate Communications, Legal, EA and counterparts in EU and OC media teams.
• Be the key point of contact for Digital Media with Global Digital Team and Local stakeholders. Liaise with all relevant Global Teams to locally deploy global Digital assets, as well as brief local needs and share locally envisaged campaigns and assets to Global teams. Share Digital Media learnings with Global and Local Teams including IS, Deployment, Development and Consumer Journey
• In addition, work with and manage any associated external agencies in delivering multi-category business objectives, educating on the market position and all regulations UK adheres to.

People & Project Management

• Manages and owns UK participation in key global and local initiatives
• Oversee the day-to-day management of paid media activities, ensuring processes are efficient and campaigns are delivered on time and within scope.
• Manages planned workload of all agencies ensuring improved service and product delivery in co-ordination with direct supervisor
• Facilitates effective cross-functional teamwork, encourages involvement and initiative, to improve overall performance of the digital channel, team spirit, motivation, and commitment.
• Coordinates and owns internal and external data privacy processes to ensure mechanisms and campaigns are well set-up and compliant with GDPR standards

Experience

• Previously worked as part of a media planning or buying team with at least 6 years of experience working in Marketing or Digital Media agencies and/or client-side digital experience with a focus on acquisition/direct response (as opposed to brand)
• Demonstrable knowledge of a combination of digital transformation, digital innovation and digital
• delivery. Understanding of the importance of Digital Project Management, Digital Account Management, Digital Strategy, Digital Media Planning & Buying, Digital Creative, Digital
• Insight and Business Analysis.
• A strategic and implementation knowledge of digital paid media channels.
• Ability to work and enhance our overall digital approach, in partnership with Digital Media Agencies.
• Worked in partnership with Media agency to define, design and deliver large scale consumer goods or similar digital campaigns (even better if integrated with traditional media). Core understanding of audience activation and engagement, digital experience planning and audience behaviour/strategy.