Digital Media Director

Digital Media Director - Paid Social & Display

Location: Solihull, West Midlands

Job Description

We are looking to recruit a Digital Media Director to support the media team for a variety of clients in industries including retail, automotive, healthcare, charity and finance. The ideal candidate will have extensive and hands on experience in display media including programmatic.

Who we are

UM Birmingham is a fully integrated service media agency, here to help brands reach and connect in the moments that matter most.

We use intelligent data to draw valuable insights, so that we can understand and curate the best possible strategy to motivate customers - at the right time, in the right place.

Our integrated, media neutral approach to delivering brand or direct response messages allows us to deliver the most impactful combination of media channels. Whether we're working digitally through SEO, PPC and Display marketing or via offline channels like TV, Print, Radio, Door Drops or Out of Home advertisements, our goal is always meaningful connections.

Based out of Birmingham, London and Manchester, but serving clients nationally and internationally, across multiple sectors - we are a growing team of media specialists and are proudly part of the IPG network, one of the world's most powerful marketing group of companies.

Join our dynamic media team and take the lead in shaping innovative strategies for a diverse range of clients. If you have extensive hands on experience in Paid Social and Display, this is your chance to shine.

Where you fit in

The UM media team are responsible for the planning and buying of media campaigns for our clients. The team has extensive experience across the full range of online and offline channels and as Digital Media Director, your focus will be digital channels.

Responsibilities will include

• Planning, buying and implementation of digital media campaigns across managed and self service digital platforms - display, video, social media and mobile.
• Preparation of detailed and accurate digital media schedules in Excel.
• Preparation of PowerPoint presentations for client meetings.
• Independently carrying out media research.
• Creating trafficking plans in Excel.
• Monitoring and reconciling campaigns.
• Accurate billings and revenue management including forecasting.

As Digital Media Director, you'll bring Must have:

• Strong client servicing skills.
• Concern for and a superb attention to detail.
• Ability to work to multiple deadlines and under pressure and ability to prioritise workloads.
• Great telephone manner and interpersonal skills.
• Pro active, with the ability to work independently.
• Skilled in presenting to clients and prospects.
• Commercial acumen and understanding.
• Working knowledge of analytics and data - the ability to run detailed reports to measure campaign effectiveness.
• Experience in using Google Campaign Manager and Google Analytics.

Nice to have:

• Experience in DCO.
• Understanding of offline channels.

Benefits

In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more. A culture of learning and development is also central to our ethos, so you'll have access to industry leading training and development programmes, plus you'll get to work closely with the world's biggest media partners to access exclusive features and products. Most importantly, you'll be part of a fun and collaborative team and you'll work in an environment where you are supported and developed.

Our commitment to equal opportunities

For us, diversity is a business imperative - one that must be embedded into every aspect of how we operate to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense. As a globally integrated community that influences and shapes culture, it's vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with. Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose. McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, "Truth Well Told", McCann is the world's leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).