Digital Marketing Specialist

At Mail Boxes Etc. Spain, we are a proud member of the Fortidia Group of Companies, and we believe that talent, expertise, empathy and ambition drive our success. We base hiring decisions solely on candidate experience and skills.

We are looking for a Digital Marketing Specialist to join our team in Barcelona.

Main Tasks and Responsibilities:

1-Content Management

• Write content for our website, focusing on conversion and SEO.
• Create blog posts aligned with SEO positioning strategies.
• Customize international materials to suit local market (Spain and Portugal).
• Contribute to franchise expansion with specific content (texts, landing pages, brochures).
• Write and adapt AI-generated texts, ensuring quality and consistency.

2-Content SEO

• Apply basic SEO principles: identify user search intent, optimize titles, subtitles, meta descriptions, and overall structure.
• Ensure website content aligns with SEO strategy.

3-Social Media (LinkedIn, Meta, Instagram, and YouTube)

• Schedule the social media content and publish according to calendar.
• Moderate comments and messages across the different platforms.
• Support to franchisees in managing and responding reviews on platforms like Google and Trustpilot.
• Analyze, measure, and optimize the Social Media content strategy.

4-Email Marketing and Communication

• Write newsletters and DEMs.
• Draft internal and franchise network communications, PR materials.
• Support on email marketing.
• Monitor campaigns and the customer loyalty program.
• Maintain communication with the sales team and other departments within the company.

5-Graphic Design Support (it's a PLUS)

• Collaborate on the development of graphic design materials for social media, website, and brochures.
• Create simple designs using tools like Canva (or similar) when needed. Experience with Adobe tools is a strong plus.
• Suggest visual ideas to improve digital ad content (Google Ads, Social Ads, YouTube).

Skills and Experience required:

• Educational background: Degree in Marketing, Communications, ADE, Graphic Design, Engineering, Data Science, or similar.
• Languages: Native Spanish, fluent English, Catalan (is a plus)
• Advanced Excel user.
• Minimum 2 years in a similar role.
• Analytical Mindset: Transform data into actionable insights, leveraging your strong analytical skills.
• Exceptional interpersonal skills including the ability to interact professionally in a multi-cultural environment with a great team work attitude.
• Creative vision: Explore your creative mind, devising and implementing innovative marketing strategies that stand out.
• Results Focus: Exhibit a results-oriented mindset, thriving both independently and as a vital team member.

What We Offer:

• A vibrant international environment in a fast-growing company.
• Extensive training and development opportunities within the group, including access to an online learning platform.
• A multicultural organizational structure and a diverse team.
• Ticket Restaurant.
• Health insurance.
• Hybrid working policy (60/40).

About Fortidia

Fortidia is a global commerce enabler for SMBs and consumers thanks to its platform including brands providing e-commerce, fulfillment, shipping, marketing and print solutions: PrestaShop, Mail Boxes Etc. (outside the U.S. and Canada.), PostNet, PACK & SEND, World Options, AlphaGraphics, Multicopy, Print Speak, GEL Proximity and Spedingo. In 2023, the combination of its physical platform - including 3,200 Business Solutions Centers in 60 countries with 14,000 associates - with its PrestaShop e-commerce platform served 1.1 mln business customers worldwide generating €1.4 bln (US$1.5 bln) of System-wide Gross Revenue and €22 bln (US$23.8 bln) of Gross Merchandise Value. For more information, visit the Fortidia Group websites: