Digital Marketing Manager

Location: Trafford Park, Manchester

Salary: £40,000 - £45,000 per annum

Job Type: Permanent, Full-time

We're looking for a creative, results-driven Marketing Manager / Campaign Executive to join our growing team based in Trafford Park. This is a hands-on role where you'll lead the planning, creation and delivery of innovative digital marketing campaigns across three businesses within our group.

Reporting directly to the Managing / Sales Director, you'll play a key role in driving growth through paid media, content, email marketing and design.

• Create and manage digital campaigns across Google Ads, Bing, LinkedIn, Facebook Lead Gen and Twitter Ads
• Own all PPC activity including keyword analysis, A/B testing, landing page optimisation and performance reporting
• Develop and implement SEO strategies including technical SEO, content marketing, blogging and link building
• Write and optimise ad copy, landing pages and marketing content to drive conversions
• Analyse campaign performance using A/B testing and competitor research
• Manage B2B email marketing campaigns including segmentation and optimisation
• Maintain brand consistency across all marketing communications
• Format and publish content using WordPress and HubSpot

• Minimum 3 years' experience in a digital marketing role
• Strong experience in paid search, email marketing, content writing and graphic design
• Excellent working knowledge of Google Ads and campaign reporting
• Proficiency in Illustrator, Photoshop and InDesign
• Ability to manage multiple projects in a fast-paced environment
• Strong copywriting skills across multiple brands and channels
• B2B marketing experience is essential
• Marketing qualification desirable but not essential

This is a fantastic opportunity to join a forward-thinking company during an exciting period of expansion. You'll have the chance to take ownership of campaigns and develop your career within a supportive and successful team.

Please ensure your CV includes a link to your portfolio of creative work.