Digital Marketing Manager

The Talent Set are proud to be partnering with Christian Aid to recruit this pivotal role as part of their ongoing transformation to become a 'digital first' organisation.

Role: Digital Marketing Manager
The Digital Marketing Manager will lead the development and implementation of digital marketing campaigns that support Christian Aid s overarching digital strategy, driving both income and brand awareness. This role will play a pivotal part in key moments throughout the supporter journey including fundraising appeals, product launches, and major organisational communications.
Working closely with the Digital Lead, you will coordinate digital activity during emergency appeals and collaborate with the Individual Giving team to ensure fast, effective campaign activation. You will champion all aspects of digital marketing from paid search and social media to email campaigns using data-driven insights to strengthen supporter engagement and grow online revenue.
As a strategic connector across teams, you ll help embed digital marketing into broader organisational planning, including fundraising, campaigning, and volunteering initiatives. You will also oversee work delivered by external agencies, ensuring alignment with Christian Aid s strategic goals and maintaining high standards across all digital channels.

What s on offer:

Permanent
Based: London (£48,937) or Cardiff/ Warrington/ Edinburgh ( £44,056)
Permanent/ Hybrid with a minimum of 2 days/ week in office

The role:

• Extensive experience developing and executing strategic digital marketing plans in B2C environments.
• Extensive technical and hands-on experience with Paid Search, Paid Social, and other digital marketing platforms, with a focus on campaign development, optimisation, and driving conversions and traffic.
• Demonstrated success in leading and developing high performing teams to design and execute integrated digital marketing strategies, while effectively managing complex budgets and delivering measurable results.
• Strong understanding of email marketing strategy and segmentation, with experience delivering engagement and supporter journeys.
• Experience with a wide range of digital marketing tools and performance tracking platforms, including GA4, Google Tag Manager, Google Ads, Meta Ads Manager, Microsoft Advertising (Bing Ads), and other key analytics and campaign management tools.

About you:

• Plan, develop, and execute digital marketing campaigns that are delivered on time, within budget, and aligned with acquisition and revenue targets.
• Paid media, paid search, and email marketing drive income, strong traffic, engagement, and supporter conversion across priority campaigns.
• Strategic oversight (helicopter view) of e-communications and acquisition campaigns, creating high-level insights to ensure effective segmentation and timing
• Lead agency relationships to ensure paid digital campaigns are strategically aligned, insight-driven, and delivered to agreed KPIs and standards.
• Performance reporting and insight are delivered in collaboration with the Digital Performance Advisor, enabling data-driven decision-making and continuous optimisation
• You'll come from a medium- large size charity or agency side

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

1st stage Interviews to be held via Teams on 5th November, with 2nd stage being held on 12th November (likely to be in person at their Waterloo office).

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.