Digital Marketing Lead

Have you got the tenacity and talent to shape and execute the eoa s digital marketing strategy to drive higher and more meaningful engagement with our target audiences?

Do you enjoy persistently looking for ways to improve performance and drive best practice to optimise audience experiences and create amazing engagement results?

As our Digital Marketing Lead you will be responsible for all digital channels including website, socials and email marketing campaigns ensuring they are aligned with and support the eoa s strategic and operational goals.

You will also collaborate across teams sourcing and contributing content, supporting cross channel campaigns and aligning and optimising our digital activities. This will include managing and maintaining the eoa website, ensuring it has engaging, compliant and up to date content that is optimised to deliver a seamless user experience through intuitive, accessible navigation and engaging content that meets the evolving needs of our users.

This role is perfect for a strategic thinker who is passionate about email and digital marketing and eager to drive impactful campaigns.

This role is perfect for a strategic thinker who is passionate about email and digital marketing and eager to drive impactful campaigns.

Join us on this exciting journey where your expertise will contribute to growing an economy that puts people at the heart of business.

Key responsibilities

Email Marketing

• Plan and execute targeted, data-driven email marketing campaigns aligned with the eoa s business calendar and goals, using segmentation, A/B testing, and marketing automation tools.
• Optimise email performance and reach through continuous testing, tracking, and refinement, ensuring compliance with industry best practices.
• Report campaign outcomes and performance insights regularly to stakeholders to inform future strategies

Website Management

• Manage and maintain the eoa website, ensuring timely, relevant, and SEO-optimised content through collaboration with content creators.
• Monitor analytics and user behaviour to enhance navigation, performance, and overall user experience.
• Ensure website compliance with accessibility, GDPR, and brand guidelines, coordinating with all stakeholders as needed.

Digital Strategy and Analytics

• Align and optimise digital activity across all our digital channels (website, membership community platform, and social channels) with eoa goals, collaborating across teams and supporting cross-channel campaigns.
• Monitor performance and trends, reporting on KPIs and providing insights for improvement, while staying current with best practices.

Success in this role

Success in this role means developing and delivering an effective email marketing strategy that drives higher engagement and reach with our target audiences, while also ensuring our website and digital channels offer a co-ordinated seamless user experience. This includes creating intuitive, accessible navigation and maintaining clear, engaging, and relevant content that meets the evolving needs of our users.

Key outcomes for the role

Key outcomes for the role

• High-Quality Content: Creation of compelling and visually appealing email templates and campaigns.
• Campaign Performance Optimisation: Continuous improvement of campaign performance through A/B testing and data-driven insights
• Audience Engagement: Increased engagement rates, including open rates, click-through rates, and conversion rates, increase in email subscribers, reduction in unsubscribe rates
• Seamless and inclusive user experience (UX): Ease of navigation (low bounce rates, high click-throughs), mobile responsiveness (consistent performance across devices), and accessibility compliance (WCAG standards and accessibility audits).
• High-quality, user focussed content experience: Content relevance and engagement (time on page, scroll depth, user feedback), clarity of messaging (user comprehension testing, bounce rates), and content freshness (frequency of updates, return visit metrics).
• SEO (Search Engine Optimization): Keyword Optimisation: Use of relevant keywords to improve search engine rankings. Meta Tags: Proper use of meta tags, titles, and descriptions. Alt Text: Use of alt text for images to improve accessibility and SEO.

About you

• Proven experience in successful email campaign marketing and website management.
• A high degree of experience using design tools including Canva and Adobe and managing relationships with agencies.
• Strong knowledge of CRM and marketing automation platforms such as iMIS.
• Experienced in using a mailing platform such as Mailchimp or HubSpot.
• Competence in Google Analytics and SEO best practices.
• Excellent writing, proofreading, and digital content creation skills including Canva and Adobe.
• Managing, coordinating or supporting communications or marketing campaigns and projects from start to end.
• Strong analytical skills and experience with web analytics tools to translate insights into actionable strategies.
• Adept at working independently and collaboratively within a small team.
• Experience working with membership organisations or charities.
• Familiarity with employee ownership or purpose-driven business sectors.
• Organised, with strong time and project management skills.

The eoa commits to recruiting from a diverse range of backgrounds and welcome applications from under-represented groups. These include people from Black, Asian and minority ethnic backgrounds, disabled people, LGBTQI+ people. We recruit on both skills and fit with the values of the eoa as a purpose-driven organisation.

We will close this vacancy early if we receive sufficient applications for the role. If you are interested, please submit your application as early as possible.