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Digital Marketing Executive

Posted 4 hours 31 minutes ago by Kindred Group plc

£100,000 - £125,000 Annual

Permanent

Not Specified

Marketing & PR Jobs

London, United Kingdom

Job Description

Role Responsibilities

Campaign trafficking, scheduling and performance reporting.
Co-ordinate with Agency on integrated multi-channel marketing campaigns across key digital platforms, including PPC, SEO, Social Media, Affiliate Marketing, Mobile, Programmatic display and YouTube, amongst others.
Assist with preparing and delivering campaign briefs to external partners, internal stakeholder briefs.
Collaborate with CRM team, dove-tailing acquisition with retention and demonstrating awareness of tailored lifecycle marketing.
Contribute to testing and optimisation strategies aimed at increasing ROI from digital campaigns, including A/B testing of creative, CTAs, and campaign structure.
Contribute to the oversight and refinement of acquisition bonus strategies across all digital channels, working to maximise conversion rates while maintaining profitability and compliance.
Monitor the correct use of terms and conditions, responsible gambling messaging, and age restrictions across campaigns and digital platforms, ensuring messaging remains ethical and transparent.
Assist stakeholders in routine compliance checks and monitoring processes across digital campaigns to uphold responsible gambling practices and brand integrity.
Assist with content & creative co-ordination via briefing internal teams, refining creative outputs to ensure high-quality design, compelling messaging, and brand consistency across all customer touchpoints.
Ensure all marketing communications adhere to regulatory frameworks.

Required Skills, Knowledge, and Experience

Fluent in both English and Romanian
Experience in a similar Digital Marketing role
Experience of setting up and managing Digital Marketing campaigns
Knowledge of Online Marketing concepts, strategy and best practice
Knowledge of Digital Marketing KPIs and reporting on Digital Marketing performance.
Industry knowledge of Digital Marketing, gaming, gambling or sports preferred.
Interest in sports and/or casino preferred.