Digital Marketing Architecture - Docklands London

Digital Marketing Architecture - Docklands London

This is an exciting, unique, and challenging senior-level position to lead the online marketing strategy for a bank based in Docklands, London.

You will be an expert in online digital marketing architecture, serving as a Business Digital Architect with at least 7 to 10 years of senior-level experience.

Our client is a bank looking to engineer additional revenue streams from their large customer database by upselling.

Therefore, we require an expert in the online digital and marketing arena as a Business Digital Architect. You will work with stakeholders to devise a digital strategy and leverage multiple revenue streams.

You should be a techno-functional architect with the ability to understand Realtime Ad Intelligence and utilize CRM tools effectively.

The key responsibilities include:

1. Develop strategies using digital marketing technology to increase customer engagement and conversion.
2. Advise on optimization strategies to enhance marketing effectiveness.
3. Integrate components to deliver digital marketing solutions, including consumer databases, websites, preference & activity tracking, multi-device targeting, segmentation, analytics, and multi-channel contact solutions (email, SMS, mobile).
4. Create solutions for targeted marketing via third-party channels, including social media.
5. Articulate and define compelling digital marketing strategies to support business growth and revenue targets.
6. Leverage marketing cloud technologies like DMP platforms (Krux, BlueKai) and Ad Server technologies (OpenX, SAS Ad Server, Adobe T&T).
7. Understand various DMP data segments and providers relevant to the UK banking and financial market.
8. Define business use cases, data onboarding solutions, mapping of 1st, 2nd, and 3rd party data, and identify new revenue opportunities.
9. Develop audience strategy recommendations to better understand the consumer base.
10. Assess and evaluate the current DMP landscape in the UK, providing insights on the data marketplace.
11. Experience with inventory management platforms or data-targeting platforms for ad delivery.

The salary for this role is circa £100K plus benefits.

If you are ready for a new challenge and believe you can make a difference, please send your CV in Word format, including your salary expectations and availability.