Digital Insight Analyst

Overview

This individual will play a key role in managing the Digital Optimisation programme, guiding the full lifecycle of testing-from hypothesis generation and stakeholder alignment to prioritisation and implementation using tools such as Webtrends Optimize.

Responsibilities

You will be responsible for monitoring active tests, analysing outcomes, and drawing actionable conclusions. Using platforms like Google Analytics 4 (GA4), Looker Studio, and BigQuery, you'll deliver clear, evidence-based insights to stakeholders, helping shape future testing strategies and inform long-term improvements to customer journeys, user experience, and website development.

As part of the Data & Insight team, the Digital Insight Analyst will also support broader digital analysis efforts. This includes providing strategic insights across digital channels, enhancing reporting capabilities, and contributing to the organisation's data-driven decision-making culture.

Impact

Your work will be instrumental in driving continuous improvement, fostering a test-and-learn mindset, and ensuring our digital platforms effectively support people affected by diabetes.