Digital Fundraising Officer

Hourglass is the only UK-wide charity dedicated to ending the abuse, harm and exploitation of older people. We work to create a safer ageing society where everyone can age safely and with dignity, and where older people are recognised, respected and supported.

Our services include a 24/7 Helpline, casework programmes, policy advocacy, and awareness-raising campaigns. We exist to end the harm, abuse, neglect and exploitation of older people and we support those affected by it.

We are looking for a digitally-savvy, creative and data-driven Digital Fundraising Officer to help drive income and supporter engagement across all digital channels. This is a new and exciting role within our growing fundraising and income generation.

You will be responsible for designing and delivering effective digital fundraising campaigns from planning and copywriting, through to creative development, audience targeting and performance analysis. You ll manage content across Hourglass s fundraising webpages, and support the delivery of integrated, multi-channel campaigns that raise vital income and increase the visibility of our mission.

This is an opportunity to shape and grow digital fundraising at a UK-wide charity making a difference to some of the UK s most marginalised older people. You will need to be comfortable with managing personal data, handling sensitive content with discretion, and working within a safeguarding framework

MAJOR DUTIES AND RESPONSIBLITIES:

Campaign Development and Delivery

• Plan, deliver and evaluate digital fundraising campaigns, including appeals, donor journeys, social media fundraising, and community giving.
• Produce engaging, emotionally resonant content that is tailored to different audiences and channels.
• Coordinate campaign creative across email, website, social media and advertising platforms.
• Develop and test different formats and approaches to increase supporter conversion and retention.

Website and Digital Content

• Coordinate fundraising content for the Hourglass website, ensuring pages are user-friendly, up to date and optimised for conversion.
• Collaborate with colleagues across all teams to create informed narrative and ensure consistency in messaging and visual identity.

Design and Creative

• Produce high-quality and on-brand graphics, animations and digital assets using tools such as Canva, Adobe Creative Suite, or similar.
• Support the development of campaign visuals and branded fundraising materials for use across platforms.

Supporter Journeys and Data

• Build and optimise email supporter journeys using CRM and email tools (e.g. Donorfy, Mailchimp).
• Track supporter engagement using Google Analytics and CRM data, feeding insights into campaign development.
• Ensure all supporter data is handled securely and in line with GDPR and Hourglass s internal policies.

Please see Job Decsription for full details of Job role and Person Specification