Digital & Social Insights Analyst

You'll be joining Bauer Media Audio's Brand Insight team - a small but growing group dedicated to helping our marketing, content, and social teams understand audience behaviour, market trends, and competitive dynamics. We work closely with programming, marketing, social teams, commercial teams and central management, using insight to shape strategy and drive growth.

This is an exciting time to join us as we expand the team and take on more responsibility for brand focused research projects. You'll be based at The Lantern, London, with flexibility to work from home.

The difference you will make:

In this role, you will play a key part in analysing and interpreting data across social media platforms, websites, and streaming logs - turning complex information into clear, actionable recommendations.

You'll work closely with Social Video, Podcasts and wider Content and Marketing teams to set KPIs, build dashboards, and help senior stakeholders make informed, data driven decisions. If you have proven experience in digital and social analytics and want to step into a more strategic, influential position while keeping hands on with data, this role is for you.

Your role:

You will focus on delivering impactful social and digital insights that support brand growth.

Responsibilities include, but are not limited to:

• Working with the Business Area Digital Research team to set UK social KPIs.
• Using social insight to help win commercial partnerships and support sponsored social content.
• Acting as the UK expert in major social analytics tools (Meta Business Suite, YouTube Studio, TikTok Analytics, Snap Studio, X Analytics, etc.).
• Producing weekly social reports for Bauer Media Audio UK brands with actionable insight.
• Reporting on BMA UK's digital consumption, including signed in users and time spent on Owned & Operated platforms.
• Using data creatively to identify issues, highlight opportunities and stimulate innovative thinking.
• Providing clear insights and recommendations to Content, Marketing, Social and Commercial teams.
• Working with large datasets across major social platforms to deliver in depth analysis.
• Creating dashboards using tools such as Looker or Power BI.

The skills you will bring:

• Strong knowledge of social video analytics and ability to extract insight from native platforms and tools such as Sprout and Brandwatch.
• Excellent understanding of indirect revenue strategies across social and video.
• Strong awareness of platform specific content trends and best practice.
• Good understanding of paid social across Meta, TikTok, YouTube and Snap.
• Awareness of emerging platforms and shifts in content consumption.
• Understanding of organic social strategies and how to maximise engagement.
• Highly collaborative working style and ability to build trust across teams.
• Outstanding verbal and written communication skills.
• Background in media or digital environments with strong appreciation for metrics.

Technical skills:

• Advanced Excel and PowerPoint skills.
• Experience with Business Managers across Meta, TikTok, YouTube & Snap.
• Ability to use visualisation tools such as Looker or Power BI.
• Experience querying and interrogating large datasets.
• Ability to plug in APIs and deep dive into big data reports.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe's largest Publishers. From women's and celebrities' magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France - both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family owned in the 5th generation, Bauer Media focuses on the long term, with a consumer first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people's everyday lives.

What's in it for you

• You'll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider - Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You'll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email we would love to hear from you.

Date Job Posting Last Updated: 12 Feb 2026